TrendWatch September 2024

Welcome back to our newest edition of TrendWatch! This month we will explore 10 intriguing trends ranging from fish doorbells and AI song generators to Sketchers for women.

Prime Number

Graph indicating large increase in searches for "Prime Number" since the beginning of 2024.
Trend graph for “Prime Number” (UK)

Prime numbers, those mysterious mathematical loners, have suddenly become the centre of attention. A recent breakthrough in prime number theory has scientists buzzing like bees around a honey pot. This new approach called the ‘Periodic Table of Primes’, has the potential to transform encryption and data security.

A research team has proposed a method to predict the occurrence of primes, which could revolutionise encryption and data security. Prime numbers are essential for cryptography, as they form the basis of many encryption algorithms used to protect sensitive information. Their unique properties make them ideal for securing online transactions and communications. Beyond their practical applications, prime numbers have fascinated mathematicians for centuries due to their fundamental nature in number theory. The unresolved questions surrounding these numbers continue to inspire both amateur and professional mathematicians.

So, the next time you’re worried about your online privacy, remember to thank those prime numbers. They’re the unsung heroes of the digital age, and they might just save your bacon (or at least your bank account).

Fish Doorbell

Graph showing spike in interest in "Fish Doorbell" since the beginning of 2024.
Trend graph for “Fish Doorbell” (UK)

A fish doorbell, or “visdeurbel”, is a unique system in the Netherlands that allows fish to pass through boat locks, which are barriers in waterways used to raise or lower boats. Installed in Utrecht, this clever idea uses an underwater camera to detect fish waiting at a lock. People can view a live stream and press a virtual doorbell to alert lock-keepers to open the gates. It’s only active during migratory season, making sure no fish is left behind! Everyone can continue their journeys through the canals without getting stuck. 

The fish doorbell attracts people with its clever use of technology to support local wildlife, its interactive nature, and its success as a community-driven conservation project that showcases human-nature collaboration. Finally, a reason to ring a doorbell that doesn’t end in awkward small talk!

Nike Vomero

Graph showing an increase in searches for "Nike Vomero":
Trend graph for “Nike Vomero” (UK)

Nike released the “Vomero” series, and sneakerheads have taken note of the new version of its Zoom Vomero 5 sneaker in a “Vintage Green” colourway. What makes it stand out in a competitive market is its minimalist design combined with practical features like Zoom Air and cushion foam for enhanced comfort. Currently, there is a trend toward retro and vintage aesthetics, appealing to both sneaker enthusiasts and fashion-forward individuals.

What helped establish this shoe as a 2024 winner are collaborations with brands like A-COLD-WALL, which have brought the Vomero 5 back into the spotlight. The sneaker’s blend of functionality and style has made it a favourite in streetwear and high fashion, often seen on runways and in fashion editorials.

Rumour has it that the Vomero 5 is so comfortable it will convince even the most die-hard Crocs fans to finally lace up some actual shoes.


Steve Paine