TrendWatch October 2024

Welcome to the October edition of TrendWatch. This month we will explore 10 intriguing trends ranging from drugs to gaming. Funko Fusion anyone?

rawdogging 

Search volume progression for the search term “rawdogging” in UK search.

The term “raw-dogging” has recently taken on a new meaning among young men seeking extreme challenges. This trend involves enduring long-haul flights without any entertainment or distraction – no phones, movies, music, books, or even sleep. The trend is dominated by men, who also abstain from food and water during the flight. The practice has gained traction as a test of mental fortitude and ability to withstand boredom in our constantly connected world. 

Those who are rawdogging flights say that by eliminating distractions, they’re practicing mindfulness while travelling.  Proponents argue it helps build resilience and self-control, while critics worry about potential health risks from prolonged fasting and sleep deprivation during air travel. 

Depending on your generation, you might have a very different idea of what the NSFW term “raw-dog” means. Let’s just say the mile-high club probably isn’t accepting any new members with this version!

bee venom cream 

Search volume progression for the search term “rawdogging” in UK search.

Bee venom cream is creating quite the buzz in the skincare world, and it’s not just because bees are having a bad day! Packed with melittin, this venom boosts collagen production, reduces inflammation, and helps treat acne. Who knew a bee sting could be more than just a summer nightmare? 

Bee venom contains a protein called melittin, which has been studied for its antimicrobial and anti-inflammatory properties. In scientific terms, melittin creates tiny pores in cell membranes, triggering immune responses that help repair skin and reduce signs of aging. Studies have shown that melittin disrupts harmful bacteria while stimulating collagen production, making it a powerful ally for skincare enthusiasts. It’s the science behind the sting that makes bee venom more than just a passing trend.

According to Future Market Insights, in 2023, the global bee venom extract market is estimated at US$ 378.0 million. The market should reach nearly US$ 618.6 million by 2033, showing its rising popularity. Even Kate Middleton reportedly dabbled in this ‘natural Botox,’ proving royals love a good sting too!

Source: EBI

sigma face

Search volume progression for the search term “rawdogging” in UK search.

The “sigma face” trend, popular on TikTok, originates from a scene in American Psycho where Christian Bale’s character, Patrick Bateman, makes a specific facial expression that users are now mimicking. The term “sigma face” has been linked to Bale’s emotionless, intense gaze in this scene. 

This trend taps into the broader “sigma male” archetype, which represents self-reliant, aloof men who reject traditional social hierarchies. Sigma culture is gaining traction as it resonates with younger audiences exploring individuality, independence, and anti-mainstream values. Memes and content around this persona appeal to a counter-culture mindset, amplifying its popularity in digital spaces where alternative identity expressions thrive.

Who knew staring into the void like a lone wolf could get you trending?

Source: Yahoo


Steve Paine