Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering diverse topics, this time ranging from a specific chocolate bar to so-called almond mums and inquiries into the best earbuds of the year.
Skibidi (US)
“Skibidi” (think “skippity”) is Gen Alpha’s latest linguistic wildcard. This nonsense term morphs into whatever young users need it to be – cool, terrible, or just plain weird.
The word exploded thanks to the bizarre “Skibidi Toilet” YouTube series, where toilets with human heads run wild. With over 47M views on YouTube, “skibidi” has become Gen Alpha’s go-to absurdist slang. Drop “That’s so skibidi!” in conversation and you’ve either praised something, roasted it, or both – that’s the beauty of it.
The term perfectly captures how today’s kids approach language: if you can’t find the right word, make one up and let chaos reign.
Bonus: Video of Boomers guessing what Skibidi means
Dubai Chocolate Bar
The Dubai chocolate bar, known as “Can’t Get Knafeh of It”, went viral largely due to a TikTok video by food influencer Maria Vehera, who showcased the unique dessert in an ASMR-style clip that has amassed over 90 million views.
The bar, created by Filipino chef Nouel Catis Omamalin and British Egyptian entrepreneur Sarah Hamouda at Fix Dessert Chocolatier, features a gooey filling made of crispy knafeh and creamy pistachio spread, which has captivated audiences worldwide. Following Vehera’s initial post, countless users began sharing their reactions and attempts to recreate the chocolate bar, further fueling its popularity and inspiring copycat versions around the globe.
Almond Mum
The “almond mum” trend swept social media as Gen Z and millennials began calling out a specific type of maternal food behaviour that makes eating six unsalted almonds sound like a full meal and considers “a handful of grapes” an indulgent snack. Born from a viral clip of Yolanda Hadid telling her model daughter Gigi to “eat a couple of almonds and chew them really well” when she felt weak from hunger, the term now describes mothers who unintentionally pass down restrictive eating habits and diet culture to their children.
While most almond mums genuinely believe they’re promoting healthy habits, they’re inadvertently creating a generation that can’t look at a bowl of pasta without hearing “are you sure you want to eat that?” in their head – and who probably have very strong feelings about cauliflower rice being called “rice” at all.
