TrendWatch

Every month, TrendWatch brings you the back-story to interesting, useful and sometimes surprising keywords that have been developing over time. Subscribe for free below.

TrendWatch
TrendWatch November 2024
This month we will take a look at a new Gen Alpha slang term, special chocolate bars, bloomer shorts and many more interesting search terms. Join us in discussing the background of these ten trends of the month.
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TrendWatch
TrendWatch October 2024
Welcome to the September edition of TrendWatch. This month we will explore 10 intriguing trends ranging from drugs to gaming. Funko Fusion anyone?
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TrendWatch
TrendWatch September 2024
Welcome back to our newest edition of TrendWatch! This month we will explore 10 intriguing trends ranging from fish doorbells and AI song generators to Sketchers for women.
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TrendWatch
TrendWatch August 2024
Welcome to this month’s edition of TrendWatch, where we will take a closer look at trends such as Cloud Seeding, Carote Pans, and the Paris Olympics. Here, we explore 10 intriguing and surprising trends.
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TrendWatch
TrendWatch July 2024
From Connections answers to Martin Lewis car finance and whooping cough – join us and delve deeper into the stories behind these search terms and their popularity in this edition of TrendWatch.
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TrendWatch
TrendWatch June 2024
This month we will take a look at a new way to experience art, kitchen gadgets, AI chats and many more interesting search terms. Join us in discussing the background of these ten trends of the month.
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TrendWatch
TrendWatch May 2024
From women’s sports to food prep services and online gift cards for the popular game Fortnite – join us and delve deeper into the stories behind these search terms in this edition of TrendWatch.
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TrendWatch
TrendWatch April 2024
From timeless yet elegant dresses and suits to colourful cars and multifunctional mushrooms – this month’s TrendWatch will lead you through the newest interests that are on the rise.
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TrendWatch
TrendWatch March 2024
This month’s issue of TrendWatch will take you through the latest search trends, from running gear and superfood powders to the latest TikTok slang. Here, we uncover the background stories to ten interesting search terms.
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TrendWatch
TrendWatch February 2024
From human-sized dog beds to brain stimulating games as simple as tic-tac-toe or as complex as Yeardle: Join us as we delve into the stories behind 10 exciting trends in this month’s issue of TrendWatch!
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TrendWatch
TrendWatch January 2024
We’re back for a new year of new search trends with the 23rd issue of TrendWatch! This month we get scientific with superconductors, dive into stuffed animal trends and learn what a pookie is. Join us as we explore 10 unique trends.
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TrendWatch
Ten curious search trends of 2023
We’ve just published the last TrendWatch report of 2023, bringing the total number of trend stories this year to 112. It’s been a journey of cultural enlightenment! To round up the year, and to give you a taste of what’s coming for newsletter subscribers in 2024, here’s my top ten […]
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TrendWatch
TrendWatch November 2023
Welcome to the 22nd issue of TrendWatch. This month we cover everything from bottom to top, literally. Along the way you can pick up info on Google Business and, of course, an AI trend! I hope you’ve enjoyed TrendWatch during 2023 and I’ll be back with more in 2024. Watch […]
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TrendWatch
TrendWatch October 2023
The ever-changing world of search trends. This is the 21st issue of TrendWatch and it covers beauty, travel, finance along with a trend that we hope is short-lived. Join me for the back-story to ten trends, below.
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TrendWatch
TrendWatch September 2023
Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering topics ranging from self-care to traveling and even baby pigeons.
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TrendWatch
TrendWatch August 2023
From Ice Spice’s TikTok stardom to the bizarre allure of “Fun with Feet,” we’re here to uncover the unexpected and intriguing phenomena shaping our digital landscape.
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What is TrendWatch?

TrendWatch aims to inspire and educate digital marketeers, PR teams and analysts and help us all to understand how the world of search is developing.

TrendWatch reports on 10 trends every month and is researched by Nicole Scott, part of the data-journalism team at SISTRIX. Excerpts are available here but the full report is delivered via newsletter.