Column Data

Keyword: The query exactly as it is written in Google. Keywords can be made up of one or more words or word elements.

Ranking / Position: Position of the domain URL for the keyword inside the organic SERPs. It related only to the organic (SEO) rankings and not Ads or other Google features and integrations.

If the ranking changed from the previously calculated value, you will see an indicator of how many positions it has increased or decreased.

The update frequency depends on the specific keyword. To see when the keyword details were last updated, click on the eye-icon (second last icon) of the table and scroll down to “Details”. There you will find the date and hour when of the last update and the update frequency (daily or monthly).

Ranking / Position: Position of the domain URL for the keyword inside the organic SERPs. It related only to the organic (SEO) rankings and not Ads or other Google features and integrations.

If the ranking changed from the previously calculated value, you will see an indicator of how many positions it has increased or decreased.

URL: The exact URL ranking in Google’s results pages. For AMP results the Toolbox measures only the virtual URL on the domain-target and not the AMP URL on the Google servers.

If the result has special integrations such as an image preview or a FAQ extension, its icon will appear just before the URL. Read more about Google SERP Features here.

Search Volume: Estimated number of monthly search queries for this keyword on Google for the chosen country. The Toolbox shows the average monthly traffic (over 12 months) in order to exclude any seasonal influence.

Competition: This indicator shows the level of competition for the keyword in the organic Google Index: 0 (low) until 100 (extremely high). The higher this level, the bigger the effort needed to organically rank for the keyword.

Trend: Relative seasonal development of the search volume on a month-by-month basis. This allows you to quickly understand whether the search volume for the keyword is higher during specific months.

CPC: Average click price that you would pay on Google Ads if you want a paid click for this keyword. It’s an average value, so it could vary.

Snippet preview, keyword history and SERPs: These three buttons located at the end of every row will help you get more data for the corresponding keyword. The first one is a preview of the result in the Google’s SERPs, including Title and Snippet. The second button is a link to the ranking history of the domain for the keyword. Finally, the third button is a link to detailed keyword SERPs, keyword analysis, history, intent, format and other related information.

Host: Host (or subdomain) that is ranking in the Google search results pages.

Competition: This value shows the percentage-based visibility for the keyword-competitors, based on the ranking-keyword-set. If you are evaluating domain A and domain B has 200% in this column, then domain B is about twice as visible for the keywords that domain A ranks for in the Top-100.

Wordcount: Number of words within the search term.

Common Rankings: Number of overlaps between all domains.

Intent Know: Shows a rating (1 to 100) for the user intent Know (detailed knowledge about a particular topic).

Intent Know Simple: Shows a rating (1 to 100) for the user intent Know Simple (queries that give a very specific answer, like a fact, diagram, etc.).

Intent Visit: Shows a rating (1 to 100) for the user intent Visit (search requests in which the user would like to go to a specific place).

Intent Website: Shows a rating (1 to 100) for the user intent Website (search requests in which the user wishes to reach a certain website or page on a website).

Intent Do: Shows a rating (1 to 100) for the user intent Do (accomplishment of a goal or engagement in an activity, a purchase, sign-up or download).

Change: An indicator of how the ranking changed compared to the previous crawl.

Date#2: Defines the ranking position for that keyword on the end date. Entries that are empty do not have a ranking in the Top-100 results on Google.

Date#1: Defines the ranking position of the first URL (red) for that keyword on the date shown as column header.

Date#2: Defines the ranking position of the second URL (green) for that keyword on the date shown as column header.

Date#1: Visibility Index value of the domain on date#1.

Date#2: Visibility Index value of the domain on date#2.

Change: Change value between the start and end dates.

Ranking increased (green): All the domain’s rankings that have improved between Date#1 and Date#2.
Ranking decreased (red): All the domain’s rankings that have worsened between Date#1 and Date#2.
New Keywords (“NEW”): All the keywords for which the domain didn’t rank within the Top-100 results at Date#1 but is now ranking within the Top-100 on Date#2.
Lost Keywords (“>100”): All keywords for which the domain ranked within the Top-100 results at Date#1, but is no longer ranking in the Top-100 on Date#2.

Change: An indicator of how the ranking changed compared to the previous week.

For example: +1 indicates that the domain gained 1 ranking position with this keyword in comparison to last week.

Absolute Changes: Absolute change in position between the start and end dates.

Keyword Group: The terms which have been found in the domain’s keywords ordered according to their frequency.

Number of Keywords: The total amount of keywords that contain that term.

Change: Percentage or absolute visibility change of the domain.

Preview: Graphic preview of the Visibility Index graph of the domain.

Title: Snippet’s title that appears for the ranking URL.

Snippet Text: Meta-Description of the ranking URL.

Shortened Snippet Title: Titles that have been shortened from Google with “…” will be marked with a red cross. On the contrary, Titles which are entirely shown in the Google’s search results are ticked with a green check-mark.

Shortened Snippet Text: Meta-Descriptions that have been shortened from Google with “…” will be marked with a red cross. On the contrary, Snippet Texts which are entirely shown in the Google’s search results are ticked with a green check-mark.

Number of Snippet Lines: Indicates how many lines the Snippet Text has.

Result with Action Menu: Results with an Action Menu will be ticked with a green check-mark, while those that don’t have it with a red cross. See this article for the SERPs features definitions

Result with Mini Sitelinks: Results with an Mini Sitelinks will be ticked with a green check-mark, while those that don’t have it with a red cross. See this article for the SERPs features definitions

Result with Rating: Results with Rating will be ticked with a green check-mark, while those that don’t have it with a red cross.

Video Result: Video Results will be ticked with a green check-mark, while those that don’t have it with a red cross.

Source: From which source does the result come from?

Recipe Result: Recipe Results will be ticked with a green check-mark, while those that don’t have it with a red cross.

Forum Result: Forum Results will be ticked with a green check-mark, while those that don’t have it with a red cross.

SERP has AdWords: If the Google’s results page in which the URL is ranking shows AdWords, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Featured Snippets: If the Google’s results page in which the URL is ranking shows a Featured Snippet, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Image Box: If the Google’s results page in which the URL is ranking shows one or more image boxes, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has News Box: If the Google’s results page in which the URL is ranking shows one or more news boxes, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Knowledge Graph: If the Google’s results page in which the URL is ranking shows a knowledge graph, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Map: If the Google’s results page in which the URL is ranking shows a map integration, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Google Shopping: If the Google’s results page in which the URL is ranking shows one or more Google Shopping integrations, the result will be ticked with a green check-mark. If not, with a red cross.

SERP has Direct Answer: If the Google’s results page in which the URL is ranking shows a direct answer, the result will be ticked with a green check-mark. If not, with a red cross.

Number (#): Order of the results.

Amount: Number of keywords for which a question is displayed in the Google search.

Domain-preview: After one click on the button “View domain” to the right of the URL we’ll show a sidebar which with information about the current Visibility Index (mobile, as well as desktop) the total number of ranking keywords and the Visibility Index graph for the last 12 months. If the sidebar is already open, you only need to hold the mouse over further lines to get the same data for those domains.

Lists in SISTRIX help you group, manage and analyse sets of domains or keywords. This is especially important for project work such as the analysis of keyword clusters or of the competitive environment and the regular export of CSV files.

Top Keyword: This value indicates the keyword in your list that generates the most clicks. You can also see the number of keywords in your list for which this URL ranks in the top 10 or top 100 search results.

Top10: the number of keywords in your list for which this URL ranks in the top 10 search results.

Top100: the number of keywords in your list for which this URL ranks in the top 100 search results.

Traffic potential: Estimated traffic that can be expected from the first organic position. In other words, the traffic potential for the best possible ranking for this keyword.

Opportunity: Opportunity level of the keyword. The longer the blue bar is, the better chance the URL has to reach the Top-10 if optimised.

Top-10: Number of keywords ranking within the Top-10 results (first search result page) on Google for the examined country. For this evaluation we use the extended database. Click on the number to go directly to the keywords table.

Top-100: Number of keywords ranking within the Top-100 results (first 10 search result pages) on Google for the examined country. For this evaluation we use the extended database. Click on the number to go directly to the keywords table.

Top-10: Number of keywords ranking within the Top-10 results (first search result page) on Google for the examined country. For this evaluation we use the extended database.

Top-100: Number of keywords ranking within the Top-100 results (first 10 search result pages) on Google for the examined country. For this evaluation we use the extended database.

Top Keyword: The best keyword for the respective URL, which means the keyword that generates the most organic clicks for this URL. This data is updated about every five minutes.

URL #1: The URL that was ranking on date #1.

URL #2: The URL that was ranking on date #2.

Evaluated Domain: Position of the domain (or host, directory, URL) you are evaluating for each ranking keyword.

Competitor #1: Position of the first competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

Competitor #2: Position of the second competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

Competitor #3: Position of the third competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

Competitor #4: Position of the fourth competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

Competitor #5: Position of the fifth competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

Competitor #6: Position of the sixth competitor for each ranking keyword. Entries that are empty do not have a ranking in the Top-100 results on Google.

SERP-Snippet: Google Snippet (made up of title, URL and meta-description) exactly as it’s shown in the search results.

SERP-Features: Did Google show other search features or integrations (Ads, News box, etc.) alongside the organic results? If so, they will be coloured in blue. Hover the mouse over the icons to see more information.

SERP-Features: Total number of SERP Features found on the result pages for this keyword. (the analysed domain does not necessarily have to be part of the features) Click on this button to see more details about the result snippet, the specific features and the result features.

Share of Visibility: Here we show you how each URL contributes to the total visibility of the domain. The value is based on an evaluation of all ranking keywords in the extended database. By using the extended database we can provide more information for domains that have a small Visibility Index.

Share of Visibility: Here we show you how each URL contributes to the total visibility of the list. The value is based on an evaluation of all ranking keywords in the extended database. By using the extended database we can provide more information for domains that have a small Visibility Index.

Domain: Domain name.

Market Share: Visibility of the domain for this keyword set. (Per mille.)

Market Share (Bar Chart): It shows how strong the domain is compared to the strongest domain in the list (in %).

Type: The type of the SERP integrations, sorted according to how often they appear in the SERPs for the domain’s ranking keyword.

Amount: The different SERP integrations are sorted according to how often they appear in the SERPs for the domain’s ranking keyword. Near the SERP Feature, you’ll see the amount of different keywords for which the domain ranks as a numerical and graphical representation.

Type: The type of SERP Feature where the domain is ranking for the keyword.

Select keywords: Select the right keywords and add them to a list by clicking on the menu “Select action”, right above the first column.

Website: The Title and the Meta-Description as they are stored on the website.

Google SERPs: The most common variations that exist for the combination of the title and snippet for this URL in the Google SERPs. We’ll show you the most important combination first, but you can view other combinations by scrolling.

Title: Differences in SERP title for the URL. The title as seen in the SERPs on date#1 is marked in red, while in green you can see the title which was seen in the search results on date#2.

Position on date#1: The ranking position for that keyword on the start date.

Position on date#2: The ranking position for that keyword on the end date.

Title #1: The title shown by Google on the start date.

Title #2: The title shown by Google on the the end date.

ID: Knowledge Graph ID.

Name: The name of the Knowledge Graph entry in Google. Often this is the main keyword, but sometimes it is not. We use the display name in Google here. In a few cases, we only show the Google-internal ID of the entry there.

Top Keyword: The keyword of this domain that shows this Knowledge Graph panel with the highest search volume. Name and Top Keyword are often closely related, but not always.

Top URL: The URL of the analysed domain that shows this Knowledge Graph panel.

Amount: The total number of keywords of this domain (or directory/ hostname) that show the corresponding Knowledge Graph panel. Clicking on the number takes you directly to the pre-filtered keyword table.

Opportunities: A list of keywords for which the Knowledge Graph panel is displayed, but for which the analysed domain is not currently ranking. It is often worth expanding the content accordingly.

Keyword: The keyword that shows this Knowledge Graph panel.

Search Volume: average monthly organic traffic for the keyword on Google for the chosen country. Read more about search volume here.

Search Volume: competition level for the keyword in the organic Google Index: 0 (low) until 100 (extremely high). The higher this level, the bigger the effort needed to organically rank for the keyword. Read more about the competition level here.

Trend: relative seasonal development of the search volume on a month-by-month basis. This allows you to quickly understand whether the search volume for the keyword is higher during specific months.

CPC: average click price that you would pay on Google Ads if you want a paid click for this keyword. It’s an average value, so it could vary. Read more about the CPC here.

E-mail: The e-mail address of the user. Alongside every name you should use an active, personal email address. All profiles in an account must use an email addresses from the same domain name. Please don’t use generic email accounts such as support, student, etc.

Name: Real full name and last name of the user.

Permissions: Permissions for the user.

The admin is the main user of the account. If the selected SISTRIX package allows additional users, the admin-account can activate, manage and deactivate profiles.

Normal profiles have access to the same data as the admin-account, but they can’t manage the permissions of the other users. For specific projects inside the tool, you can also add external users so that they have access only to those specific features (for example to an Onpage project).

Last seen: Last access date/time of the user in the SISTRIX Toolbox.

Edit: Change the name or the e-mail address of an account.

Date: Date set for the event pin.

Domain: Domain name for which the event pin has been set.

Name: Name of the event pin.

Countries: Shows whether the event pin is global or refers to a specific country. To change these settings click on the last column (“Edit”).

Creator: User who created the event pin.

Edit: Change the settings of the event pin (name, description, date, Countries, etc.).

Date: Date of the download.

Name: Download name.

Credits: Amount of credits used for the download. Click here to find out more about credits in the Toolbox.

Creator: User who started the download.

Download: Download the data to your computer.

Name: Name of the report.

Creator: User who created the report.

Creation date: Date when the report has been created.

Open the report to edit or delete it.

Name: Name of the dashboard.

Creator: User who created the dashboard.

Creation date: Date when the dashboard has been created.

Open the dashboard to edit or delete it.

URL: Domain, host, path or URL added to the list.

Name: Name of the list.

Creator: The user who created the list.

Creation date: Date when the list has been created.

Open the list to edit or delete it.

Type: Is the item added to the list a domain, host, path or URL? This information is useful if you created a list with mixed elements.

Edit: Click on the pencil icon at the end of each row to edit the corresponding item. If you want to delete one or more items from the list, tick the box at the left of the “Type” column and select the entries to delete: the option will appear just above the table.

Linktarget: Destination URL for the link.

Links: Number of links that lead to the target-URL.

Domains: Number of domains that lead to the target-URL.

Reachability: The status code given by the link.

#: Number of links from the linking URL.

Link from: Linking URL.

If the value “Link (from)” contains the word “Onpage” instead of a URL, the broken link is located in the sitemap of the website.

Link to: Destination URL for the link.

Linktext: The anchor text of the link. Entries that are empty do not have an anchor text. This can happen when pictures without a title-attribute are used as the link-anchor.

Visibility Index Host: Highest Visibility Index value, across all countries, of the linking host and the corresponding country. This allows you to quickly understand how big the linking domain is.

Linktype: This column shows whether the link is a text link, image link (or both), 301-Redirect, 302-Redirect, Canonical Tag or Meta-Refresh.

Follow: Indicates whether the link has been set as follow (1/ Yes) or nofollow (0/ No), or whether the crawler wasn’t able to detect this (-1/ empty).

Visibility Index Domain: Highest Visibility Index value, across all countries, of the linking domain and the corresponding country. This allows you to quickly understand how big the linking domain is.

Visibility Index (Country): Country to which the Visibility Index of the linking domain refers.

Visibility Index Host (Country): Country to which the Visibility Index of the linking host refers.

Country: Country registration of the IP Address.

IP: IP-Address of the linking domain.

Network: Network of the linking domain.

From Domain: Linking domain.

From Host: Linking host.

To Host: Destination host for the link.

Links: Number of links from the linking domain.

Domain Pop: Amount of unique domains which link to the domain.

Host Pop: Amount of unique hosts (subdomains) which link to the domain.

IP Pop: Amount of unique IP-addresses which link to the domain.

Net Pop: Amount of unique class-c networks which link to the domain.

TLD: Top Level Domain of the linking domain.

Date: most recent date on which the link was found. (This is no the date on which the link was made.)

Status: Status of the link on the crawling date.

Competitor: Number of links sent from the linking host to the competitor-domain you added.

Host: Linking Host.

Name: Technology (software / service) name.

Host: Host that uses the technology.

First seen: First time the technology was discovered for the host.

Last seen: Last time the technology was found for the host.

Value: Value of the link given from the LinkRating crawler according to its characteristics (“Notes”).

Notes: Specific characteristics of the linking page which affect the value of the link.

Link classification: Is the link placed inside the content or in other parts of the page (footer, navigation)?

Page classification: Type of linking page (blog, forum, etc.)

Image: Does the link come from an image?

CPC: If the Anchor Text is a money keyword, how much is the average click price that you would pay on Google Ads for that keyword?

Disavow: Is the link contained in a Disavow file? Note that you have to upload a Disavow file to see this value.

Deeplink: Does the link point to a deeper page?

Country Code: Country Code of the linking server.

Incoming Links: Number of incoming links of the linking domain.

Page Title: Title of the linking page.

First Headline: First headline of the linking page.

Response time: Time (in milliseconds) needed from the link to open.

HTTP Code: Status code of the linking page.

Size: How big is the linking page?

URL: Exact URL which is ranking in Google’s results pages.

Keyword: The main keyword on which the project is based. From this main topic the planner has collected directly related topic clusters.

Country: The Country database chose for the project.

Tags: The individual tags given to the project. Hover the mouse over the projects and click on “Add tags” to add new tags.

Creator: User who created the project.

Date: Creation date of the project.

The SISTRIX Content Assistant will help you create perfectly optimised content for your online posts. Based on your keyword-set, and content that is already successful in Google, you’ll get suggestions that will make it easier, and quicker to achieve the best possible content.

After important Google updates, relaunches or other changes to the website, you want to immediately evaluate changes in the rankings and the associated effects on visibility. With the SERP updates at the push of a button, this is now possible in SISTRIX. You can see the age of the displayed SERPs next to each keyword and you can load fresh data by clicking on Update.

Name: Name of the Content Assistant Project.

Date: The date on which we checked the SERP updates.

Manual: The number of SERP updates requested by the user. This concerns the update of keywords in lists or tables, for example.

Automatic: The number of SERP update requests that were carried out automatically.

Total usage: The sum of manual and automatic SERP requests.

Date: Creation date of the project.

Project: Name of the Onpage project which has been crawled.

Keyword Count: Number of keywords updated in the project.

Daily / Weekly / Monthly: Number of SERP updates calculated on a daily, weekly or monthly basis. We calculate 31 SERP updates for daily requests, five for weekly requests and one for monthly requests.

Total Credits: Total number of SERP updates performed for you in the current billing period.

Triggered: Shows if the crawling has been automatically or manually activated.

Crawled: Date and time of the crawling.

Credits before: Number of URLs which could be crawled before this specific crawling.

Credits used: Number of URLs crawled during this specific project.

Credits after: Number of URLs left after the crawling of this project and which can be used for the next project’s crawling.

Reason: Shows if the crawling was completed regularly, if it was interrupted or if the number of URL credits was not sufficient to finish it.

Amount: Total number of errors, warnings, or notices found by our SISTRIX crawler for this project.

Absolute Changes: Absolute change in the amount of issues between the last crawl and the one before.

Trend: Historical development of the absolute changes across the different crawls.

Title: Title of the page.

Title Count: Number of Titles in the page.

Size: Size of the page – in Bytes.

1 Kilobyte = 1,024 Bytes
1 Megabyte = 1,024 Kilobytes = 1,048,576 Bytes

Time: Loading time of the page in seconds.

Content-Type: Content-Type of the page.

Charset: Charset (or Character Set) of the page (for example: UTF-8).

HTTP-Statuscode: HTTP-Statuscode shown by the page to the SISTRIX crawler (301, 200, 404, etc.)

Level: How many clicks away from the project homepage (level 0) is this page in the project domain.

Links internally: Number of internal links found from the crawler on this page.

Links externally: Number of external links found from the crawler on this page.

Meta-Index: Shows whether the page has been set as Index (1) or Noindex (0), or whether the crawler wasn’t able to detect this (-1).

Meta-Description: Meta-Description of the page.

Canonical: Shows the Canonical page, if present.

AMP: Shows the AMP page, if present. For AMP results the Toolbox measures only the virtual URL on the domain-target and not the AMP URL on the Google servers.

H1: The H1 tag of the page.

HTML headings: How do they work and why do I need them?

H1 Count: Number of H1 tags in the page.

H2: The H2 tag of the page.

H2 Count: Number of H2 tags in the page.

H3: The H3 tag of the page.

H3 Count: Number of H3 tags in the page.

Source: From which source does the result come from? It can be the Onpage crawler (“Onpage”), SEO Module, Link Module, Social Module or Search Console.

Linktype: This column shows whether the link is internal or external.

Type: Type of resource (CSS file, JavaScript file or image).

Source of the resource: URL where the resource has been found.

Resource Size: Size of the resource in bytes.

Loading Time: Loading time of the resource in seconds.

Image ALT: ALT-Tag of the image (if present).

Image Title: Title of the image (if present).

Country: Referring country for the Search Console data.

Device: Referring device for the Search Console data.

Clicks: Number of clicks generated from the URL. Read more about clicks here.

Impressions: Number of impressions generated from the URL.

CTR: CTR generated from the URL.

Country: You can choose between more than 360 Country/language combinations.

City: More than 10 000 cities are available for local rankings. While we monitor search results nationwide, you can use this setting to evaluate local SERPs.

Device: With an Onpage project you can check desktop, tablet or Smartphone results.

Frequency: Here you can choose how often your keywords should be monitored. Depending on the setting, you will be charged a different amount of keyword credits.

Search Engine: Besides Google, you can also monitor your rankings on Bing, Yahoo and Yandex.

Tags: Tags help you to organise your keywords. You can also analyse your competitors according to specific tags and see a project-tag Visibility Index.

Tags: Tags given to the keyword.

Location: Country chosen for the keyword.

Language: Language chosen for the keyword.

Device: Device crawled for the keyword-data.

Search Engine: Search engine crawled for the keyword-data.

Date: Last crawling date and time.

Date: Last crawling date.

Keyword Overview: View the keyword details, position history and the SERPs collected for that keyword.

URL score: SISTRIX will now help you by assigning a URL score to each crawled URL. This works similarly to Google’s PageRank, but only considers internal links – pages that are often linked internally have a high URL score. Pages with few internal links have a low score.

Status Code: Status Code of the URL.

HTTP Status Codes: An Overview

Meta Keywords: Meta keywords used on the page.

URLs: URLs whose content is very similar to the source-URL.

URL from: Linking URL.

URL to: Destination URL for the link.

Image: URL of the image.

Xrobots Index: Shows whether the page has been set as Index (1) or Noindex (0), or whether the crawler wasn’t able to detect the Xrobots Tag (-1).

Xrobots Index: Shows whether the page has been set as Follow (1) or Nofollow (0), or whether the crawler wasn’t able to detect the Xrobots Tag (-1).

Country: Reference country for the keyword data.

Canonical: the canonical URL found by the crawler.

Date: expiration date of the SSL certificate.

Follow: Number of follow links found for this URL.

Nofollow: Number of nofollow links found for this URL.

Number: Number of URLs or resources found by the Onpage crawler for this issue.

Issue: Name of the issue found by the crawler.

og:title: og:title tag of the URL.

og:type: og:type tag of the URL.

og:url: The URL added in the OpenGraph tag.

Width: Width in pixels.

Compared URL: Source URL for the comparison.

Open Validator: Check the HTML source code of the URL using the official Nu Html Checker.

Keyword: Paid keyword exactly as it is written.

Position: Ad position for that keyword.

Type: Shows whether the Ad comes from Google Ads or Google Shopping.

URL: Display-URL shown in the Ad.

Search Volume: Estimated number of monthly search queries for this keyword on Google for the chosen country.

Competition: This indicator shows the level of competition for the keyword: 0 (low) until 100 (extremely high).

Trend: Seasonal relative development of the search volume on a monthly scale.

CPC: Average click price that you would pay on Google Ads, if you’d like to get a paid click for this keyword. It’s an average value, so it could vary.

Display Position: Position of the Ad inside Google’s search results pages (side, above, below).

AdCopy: Text, link and Display-URL of all Ads we found for the analysed domain, exactly as they appear in Google’s search results pages.

Keywords: Total number of paid keywords for a specific Ad.

Thanks to this option you’ll be able to go back in time and find out how the paid keywords and the ads of the website developed over the years. If you don’t choose a date, the Toolbox will show the data for the current week. The keyword history can vary according to the selected data source (for example, mobile or desktop data).

CLS – Cumulative Layout Shift: Does the content of the page jump around during its loading? And, if yes, how far are the elements moved?

Besides the actual values, you can also see their distribution according to Google’s performance expectations. The green bar shows the percent of users where the value was considered positive, the yellow bar indicates the values which need improvement and finally the red bar shows the poor results.

FID – First Input Delay: How quickly the user can interact with the page (milliseconds).

LCP – Largest Contentful Paint: How much time passes before the main content of the website is visible to the user in the browser (milliseconds).

Device: Device crawled for the data.

Search Engine: Besides Google, you can also monitor your rankings on Bing, Yahoo and Yandex.

Frequency: Here you can choose whether keywords should be monitored weekly or daily. The daily monitoring costs 5 keyword-credits, while the weekly monitoring costs 1 keyword-credit.

Tags: Tags help you to organise your keywords. You can also analyse your competitors according to specific tags and see a project-tag Visibility Index.

Clicks: Estimated number of organic clicks per month for the keyword for this specific ranking. Search volume alone is no longer meaningful. Depending on the search intention and thus the SERP layout, a very different proportion of searchers click on organic hits. We take this into account here and analyse how many organic clicks occur on average per month. Read more about clicks here.

Clicks Variation: Estimated change in organic clicks for the keyword between the two dates. This value can change according to the domain’s rankings. Read more about clicks here.

# URLs Top-10: Amount of individual URLs for which this hostname/directory is found to have a ranking within Google’s Top 10 searchresults

# URLs Top-100: Amount of individual URLs for which this hostname/directory is found to have a ranking within Google’s Top 100 searchresults

# URLs Top-10: Amount of individual URLs for which this domain (or host, path, URL) is found to have a ranking within Google’s Top 10 searchresults

# URLs Top-100: Amount of individual URLs for which this domain (or host, path, URL) is found to have a ranking within Google’s Top 100 searchresults

Preview: A preview of the search result made up of Title, URL and description. The searched keyword is highlighted in bold.

Visibility Index: Visibility Index value of the domain referred to the country-market symbolised by the flag-icon.

Visibility Index: Current Visibility Index value of the domain referred to the country-market symbolised by the flag-icon.

Visibility Index: Current Visibility Index value of the domain or hostname.

Visibility Index: Current Visibility Index value of the domain, hostname, path or URL added to the list.

Ranking: Position of the domain according to its visibility on Google for that country.

Visibility Index Country: Country to which the Visibility Index refers.

Keywords: Number of organic rankings of the result across all Countries.

Facebook: Number of Facebook social signals for the result. Here we count the total number of likes, shares, and comments for the URL.

Pinterest: Number of Pinterest social signals for the result

Language: Language for the result.

Publication: Publication date of the result (if present).

Domain: Domain of the result.

Author: Author of the result (if present).

Name: Name of the Cookie.

Value: Value of the Cookie.

Scope: Scope of the Cookie, defined by the domain and path attributes. The scope tells the browser what website the cookie belongs to.

Expires: Expiration date of the cookie (if present).

Path: Path attribute of the cookie (if present).

Secure: It indicates whether the cookie has a Secure attribute (1) or not (0). The Secure attribute is meant to keep cookie communication limited to encrypted transmission.

HttpOnly: It indicates whether the cookie has a HttpOnly attribute. An HttpOnly cookie cannot be accessed by client-side APIs, such as JavaScript.

SameSite: It indicates whether the cookie has a SameSite attribute. The SameSite options are: “Strict” (the browser sends the cookie only for same-site requests), “Lax” (the cookie is sent when a user is navigating to the origin site from an external site) and “None” (the browser sends the cookie with both cross-site and same-site requests).

Comment: Comment set in the cookie (if present).

Amount: Number of URLs containing the cookie.

Active: It indicates whether the technology is still being used by the website or not.

Search Intent: An evaluation of the search intents for the selected keyword. Hover the mouse over it to see all the values.

Types of Search Intent:

Know: The Know, or Informational search intent, means that the searcher is looking to expand their knowledge on a specific topic. Information about simple knowledge queries is delivered directly to the SERPs (“Know Simple”).
Do: The transactional search intent. The user intention “Do” is about the searcher wanting to do something. Frequently it’s to buy something but sometimes it’s a download, install or other active process.
Website: These are search requests by searcher simply looking for a website. They may not rememebr the correct name, or the full domain name. It may also include a product search with the brand name included.
Visit: This is about searchers who are, mostly, looking for a local business on their smartphone. These searches often trigger the Google Maps feature in the SERP.