The SISTRIX Visibility Index for Amazon is based on a regular measurement of the rankings for millions of keywords. Weighted with the search volume and the click probability on the respective position, the Visibility Index is a reliable KPI that allows you to measure success in the Amazon search results.
Brand Visibility Index (organic)
The brand Visibility Index is an indicator to measure the visibility of a brand in the Amazon search result pages. It is based on all the rankings of the brand for a representative keyword set specified by SISTRIX. The rankings are weighted according to the search volume and position of every keyword and then summed up into Visibility Index points.
In total, one million visibility points are distributed among all Amazon brands every day.
The chart shows the organic brand Visibility Index, which is based on organic rankings in Amazon search. Under the menu item “Visibility Index” you can also view the history for the sponsored and the combined brand Visibility Index.
Brand Visibility Index (sponsored)
The chart shows the sponsored brand Visibility Index, which is based on the paid rankings in Amazon search.
Brand Visibility Index (combined)
The chart shows the combined brand Visibility Index, which is based on the paid and organic rankings in Amazon search. In total, one million visibility points are distributed among all Amazon brands every day.
