SISTRIX trainer and data journalist
Charlie Williams
Over the course of a decade in the SEO industry, Charlie has worked just about every kind of SEO job there is, including time at some of the industry’s famous names. He now runs Chopped, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.
Charlie is an official SISTRIX trainer. (Book a SISTRIX workshop here.) and part of our data journalism team, working to uncover and investigate the most interesting SEO, sector and trend stories that we can share with customers and the digital marketing community. See the most recent articles below.
A regular industry speaker, he’s shared ideas on his favourite topics of content strategy, technical SEO, creative experiences and keyword research at BrightonSEO, SEOday, SearchStars, Digital Olympus and more.
Fascinated by the challenge of online business and passionate about helping people learn SEO, you’ll find him always happy to talk SEO, content, and UX, or in the kitchen.
The Top Domains and Content for Halloween
5. November 2024
This month SectorWatch is getting set to party as we explore the spook-tacular Halloween search market. From frightful costumes to ghostly decor, we’re hunting the brands casting a spell on the rankings and enchanting searchers. Whose search traffic is a treat? And whose content is scream-worthy? Grab your outfit, search […]
The Top Domains and Content for Smartphones
15. October 2024
This month, SectorWatch is looking to unlock the data as we explore the UK search market for smartphones. We’re finding which brands are ringing in search success and the content that gets readers scrolling. Whose content is dialling up some top rankings? And who hasn’t got any signal? Get ready […]
The Top Domains and Content for Backpacks and Rucksacks
23. September 2024
This month SectorWatch is tightening our straps and heading back to class as we unpack the UK search market for backpacks. We’re scouting out the brands and top content that’s heading out for adventure (or back to school) like seasoned trailblazers. Who’s scaling the heights of the top rankings? And […]
The Top Domains and Content for Watches
14. August 2024
This month SectorWatch is looking to keep time and look good while doing so as we examine the UK search market for Watches. We’re uncovering the top domains and content that’s winding up the market. Who’s ticking all the right boxes? And who’s content is losing time? Let’s find out!
The Top Domains and Content for Tennis Equipment
17. July 2024
This month, SectorWatch is stepping onto the court as we serve up a volley of data on the UK search market for tennis equipment. We’re looking for the top-seeded domains and content that’s smashing it like a Grand Slam champion. Who is serving up aces? And whose organic performance feels […]
The Top Domains and Content for Paddle Boards
7. May 2024
SectorWatch is heading onto the water this month as we jump into the UK search market for paddle boards. We’re looking for the winning domains and examples of high-performing content to see who is making a splash in the choppy waters of Google Search.
The Top Domains and Content for Women’s Sport Shoes
23. April 2024
As part of our deep dive into the Visibility Leaders for women’s fashion, SectorWatch is looking to get in shape and look good doing it as we examine the UK search market for women’s sports shoes. We’ll find examples of winning domains and high-performing content so that you can see […]
The Top Domains and Content for Dog and Cat Care
4. March 2024
In this month’s performance SEO report, SectorWatch is taking a look at searches on looking after some of our favourite furry friends. We’re looking at the best performing content on dog care and cat care in Google search. Who is putting in a best-in-pedigree performance? Domains analysed and top-performing URLs […]
The Top Domains and Content for Home Workouts
1. February 2024
To kick off 2024, SectorWatch is looking to work off some of the festive season’s over-indulgence by taking a look at the search market for home workouts. We’re searching for the winning domains and examples of the most successful content for those looking to get in shape from the comfort […]
The Top Domains and Content for Headphones
9. November 2023
Tune into the market for headphones - a market pulsating with innovation and driven by a blend of audio performance and aesthetic appeal
The Leading Domains, Keywords and Content for “Money Management”
27. September 2023
As part of our project looking at the Visibility Leaders in personal finance, SectorWatch is looking to find the best ways to make the most of its money. Read on because we’re looking for examples of winning domains and excellent content so you can see what works. Who’s helping their readers stuff […]
The Top Domains and Content for CRMs
9. August 2023
In this SectorWatch analysis you’ll learn about one of the most popular SAAS categories – Customer Relationship Management. We’re looking for the winning domains and examples of excellent content around customer relationship management tools. Who’s building a great rapport with their customers? Who has lost all their leads? Domains, content […]
The Leading Domains for Family Travel
20. April 2023
This month, as part of our project looking at the Visibility Leaders in travel, SectorWatch is packing its bags and putting on the suncream as we jet off to the family holidays sector. Which domains get the most visibility in this competitive market, and what are the most successful content formats?
The Top Domains and Content for Garden Tools
9. March 2023
This month, SectorWatch is getting horticultural as we take a look at the search market for garden tools. We’ll show you the growing domains and some examples of content that is sprouting results. Which sites are ready for the spring, and what can we learn from them?
Top Domains and Content for Air Fryers
26. January 2023
To kick off 2023, SectorWatch is looking to cook up a (healthy) feast as we look at who’s winning the search market for air fryers. We’ll show you the leading domains and some examples of the tastiest content. Which sites are doing well for one of the hottest culinary trends, […]
Top Domains and Content for Fitness Trackers
13. December 2022
This month SectorWatch is looking to work up a sweat as we take a look at who is winning the search market for fitness trackers and apps. We’ll show you the most visible domains in the UK and examples of some of the best-performing content. Which websites are helping us find […]
Top Domains and Content for Coats
26. October 2022
This month SectorWatch will keep you warm and toasty as we investigate who is winning the search market for coats and winter jackets. We’ll show you the most successful domains & examples of the best-performing content – who is keeping us looking sharp as the weather turns colder?
The Top Domains and Content for Barbecues
30. August 2022
This month SectorWatch is heading for the garden to fire up the grill as we find out who is winning the market for searches for barbecues. We’re looking to find the most successful domains & the best-performing content – who does Google think is serving up the tastiest fare?
Top Domains and Content for Ebikes
21. July 2022
It’s time to get back in the saddle & start peddling (though not too hard) as this month SectorWatch takes a look at who is winning the search market for electric bikes. What can we learn from studying the most successful sites & the best-performing content in this growing transport […]
The leading domains for Games Consoles
29. June 2022
This month, as part of the Visibility Leaders project, SectorWatch is looking into the action-packed world of game consoles, one of the most-searched retail products on the Internet. Which domains are getting the most visibility? And what can we learn from the most successful content?
Top Domains and Content for Fashion Dresses
15. June 2022
This month SectorWatch is dressing to impress as we jump into the world of fashion retail & find out who is winning the market for searches on dresses. We’re looking for the leading competitors & the best-performing content – who does Google think is on-trend?
Top Domains and Content for Sustainable Travel
12. May 2022
As we head towards summer, thoughts turn to holidays so this month, SectorWatch takes a deep dive into the sustainable travel industry to find the real competitors and high-performing content in Google’s organic search results.
Top Domains and Content for Project Management Software
16. February 2022
SectorWatch exposes true competitors and analyses the high performance content that appears in Google’s organic search results. In this report we’re analysing the project management software marketplace. Who’s serving the demand? What type of sites and content are performing? Are the players who you think they are?
Top Domains and Content for Easter Chocolate
13. April 2022
The Easter bunny is waiting around the corner, as are the search results, ready for the traffic that this sector gets for a handful of weeks every year. In this SectorWatch we take a look at the leading domains and content for the sector, for two user intents. What happens […]
