Apart from analysing the structural parts of a website it is often sensible to examine a website thematically as well. Which keywords of a topic bring an especially large amount of visibility to the entire website? Which offer potential and should be taken more into account for your own strategy?
The project area and the possibility of assigning keyword tags lend themselves to investigate a website in this way.
Add the corresponding keywords to a keywords and assign them individual tags there. Of course, you can add or edit tags in an already existing project as well.
This way, you can survey visibility trends or ranking changes of individual days later on and find out which topics bring a particularly high visibility or discover untapped potential.
