Loss of Visibility Index due to Google’s Expanded Sitelinks update August 2011?

From:

SISTRIX Content Team

Modified: 08.11.2021

Loss of Visibility Index due to Google's Expanded Sitelinks update August 2011?

• Search volume history up to 5 years
• Finding the real competitors
• Examine local keywords
• What is the difference between the "Updated" and "Date" columns in a project?
• Why is the number of top 100 keywords changing?
• SERP updates at the press of a button
• How can I further process the content created in the SISTRIX Content Assistant AI?
• Are SEO basics explained in the workshops?
• Crawl up to 1 million pages per project
• Search Volume and Clicks in SISTRIX
• How does the SISTRIX Content Assistant AI work?
• Evaluate onpage changes of a website
• How can I use the SERP updates and what will it cost me?
• Ranking developments in a chronological sequence
• Keyword environment for better keyword research
• Understanding user intent with user questions
• Reliable data for optimal SEO work
• Where does the parameter ?srsltid come from?
• Analysing SERP overlaps
• Current SERP screenshot for a better overview
• Automatic classification of ranking keywords in groups
• Analysing relevant keywords of a domain
• Are there any prerequisites that must be met for participation in the educational program?
• Analyse the resources of a page and discover issues
• Sharing and working on onpage projects with others

If you look at the event-pins for the Visibility Index of a random domain in the SISTRIX Toolbox, you will notice that the Expanded Sitelinks update might have led to a drastic Visibility loss:

This “loss” of Visibility is primarily due to a change in Google’s SERP layout.

While up to 7 results used to be display for Brand-queries on the first search result page, before the introduction of the Extended Sitelinks update, there is now only one result […] the setback in the SISTRIX Visibility Index can be traced back to a layout update of the Google SERPs. Pages with a strong brand were especially affected by this update.

– SISTRIX Changelog