SERPs can change – over time, depending on the device but also where the search took place. If you look up “florist” in Bristol you will receive very different results than someone looking for a flower shop in London.
We usually examine the keywords in the keyword tables on SISTRIX for the whole country – in this case the United Kingdom. However, you can also look for keywords locally if this is interesting for your website.
This option can be found using projects. Just put in for which city you want your keywords to be analysed when creating a new project or changing the settings for an existing one using the “Expert mode”.
