Journalists exposing the stories in the live and archived SISTRIX data

SISTRIX Data Journalism Team (EN)

Meet our journalists! These talented writers take SISTRIX data and expose the interesting stories within it, so that we can all learn more about how search data relates to the real world.

The Data Journalism team was formed in late 2021 with four initial projects. TrendWatch, IndexWatch, SectorWatch and Special Projects. Luce, Lily, Callum and Charlie are successful digital marketers, Nicole is a successful journalist and videographer Hervé is an in-house SEO at Schibsted and Steve is the senior editor.

All reports, including IndexWatch, SectorWatch and case studies are freely available either on the blog or in our TrendWatch newsletter. Notifications are always sent out via Twitter and Facebook.

The data journalism team works to high editorial standards and all reports are double-checked.

Travel Sector Leaders, Data and Analysis
4. April 2025
This sector-focused resource is designed to help SEOs, content planners and digital marketers identify blueprints for success, track leaders and find opportunities in the search marketing channel. A top-domains tracker is included below. Check back to see progress!
Visibility Leaders in Retail 2024 – Content that Performs in Search
15. October 2024
Visibility Leaders, Q4 2024, brings you detailed and extensive analysis of the retail sector in the UK search channel. You’ll find a list of successful content projects that Google loves, keyword lists and trends and detailed analysis of the winning directories in the sector. This research takes a user-first approach […]
Visibility Leaders in Women’s Fashion – SEO Content that Works!
23. April 2024
From millions of domains and directories analysed, our fourth Visibility Leaders report has found over 80 content projects that Google loves across the women’s fashion sector. This list of leaders will help you identify and optimise your own content opportunities. Here’s an overview of our findings, trends and links to […]
Visibility Leaders in Travel – Content that Performs in Search
20. April 2023
We’ve curated and categorised leading content projects that Google loves, across the travel sector. This list of visibility leaders will help you identify and optimise your own content opportunities, and answer important questions like “Can I successfully put informational content on my commercial website?”. Here’s a summary of the latest […]
Visibility Leaders – Content Hubs that Work
29. June 2022
Visibility Leaders – Content Hubs that Work Visibility Leaders uses multiple data analyses to find leading content hubs – high performance content – that you can use as a blueprint for your own success. The research includes analysis from data journalists and SEO experts and includes a list of hundreds […]
Visibility Leaders Retail – Performance Content in Google Search
23. June 2022
From millions of domains and directories, we’ve curated and categorised over 130 content projects that Google loves across the B2C retail sector. This list of visibility leaders will help you identify and optimise your own content opportunities, and answer important questions like “can I put informational content on my commercial […]