Data journalist for SISTRIX
Nicole Scott
Nicole Scott has been a cutting-edge video journalist, idea engine & woman in tech since 2006. She is a journalist who is focused on uncovering innovation, the future of mobility, renewable energy and consumer electronics.
She began her career in New York and after a few years decided to move to where technology decisions were being made: she relocated to Taipei, Taiwan for 9 years. As co-founder of German and English technology website Mobile Geeks, her involvement has given her first-hand experience identifying technology trends. In 2021 she produced an award-winning documentary called Discovering Hydrogen and has been a segment producer for BloombergTV Global’s Beyond Innovation.
Nicole is working as a research journalist for SISTRIX and supports our work in analysing trends and emerging business sectors.
TrendWatch December 2024
27. November 2024
In this month’s edition of TrendWatch we focus on Ada Sweatshirts, Versace Dylan Purple Perfume, the song Pink Pony Club and many more interesting trends. Join us in discovering these trends and their backgrounds.
TrendWatch November 2024
28. October 2024
Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering diverse topics, this time ranging from a specific chocolate bar to so-called almond mums and inquiries into the best earbuds of the year.
TrendWatch October 2024
9. October 2024
Welcome to the October edition of TrendWatch. This month we will explore 10 intriguing trends ranging from drugs to gaming. Funko Fusion anyone?
Retail Trends in Search – Q4 2024
15. October 2024
These new, developing trends come from various data sources and analyses that we have performed for this issue of Visibility Leaders. Trend data can help to keep content strategies ahead of the curve and ahead of AI models and can be useful for brand managers.
TrendWatch September 2024
9. September 2024
Welcome back to our newest edition of TrendWatch! This month we will explore 10 intriguing trends ranging from fish doorbells and AI song generators to Sketchers for women.
TrendWatch August 2024
29. July 2024
Welcome to this month’s edition of TrendWatch, where we will take a closer look at trends such as Cloud Seeding, Carote Pans, and the Paris Olympics. Here, we explore 10 intriguing and surprising trends.
TrendWatch July 2024
11. July 2024
In this month’s edition of TrendWatch we focus on Bally’s Casino, THC Vapes, Marry Me Chicken Pasta and many more interesting trends. Join us in discovering these trends and their backgrounds.
TrendWatch June 2024
10. June 2024
This month we will take a look at a new way to experience art, kitchen gadgets, AI chats and many more interesting search terms. Join us in discussing the background of these ten trends of the month.
TrendWatch May 2024
29. April 2024
This month’s edition of TrendWatch focuses on women’s sports, food prep services and online gift cards for the popular game Fortnite. Join us in discovering more about the background of these topics and why they are currently on the rise.
TrendWatch April 2024
4. April 2024
From timeless yet elegant dresses and suits to colourful cars and multifunctional mushrooms – this month’s TrendWatch will lead you through the newest interests that are on the rise.
Women’s Fashion Trends – 2024
22. April 2024
As in the last issue of Visibility Leaders, we’re bringing you a full set of trends. All related to Ladies Fashion, these trends have been curated and researched by our data journalism team.
TrendWatch March 2024
11. March 2024
This month’s issue of TrendWatch will take you through the latest search trends, from running gear and superfood powders to the latest TikTok slang. Here, we uncover the background stories to ten interesting search terms.
TrendWatch February 2024
30. January 2024
From human-sized dog beds to brain stimulating games as simple as tic-tac-toe or as complex as Yeardle: Join us as we delve into the stories behind 10 exciting trends in this month’s issue of TrendWatch!
TrendWatch January 2024
5. January 2024
We’re back for a new year of new search trends with the 23rd issue of TrendWatch! This month we get scientific with superconductors, dive into stuffed animal trends and learn what a pookie is. Join us as we explore 10 unique trends.
Ten curious search trends of 2023
8. December 2023
We’ve just published the last TrendWatch report of 2023, bringing the total number of trend stories this year to 112. It’s been a journey of cultural enlightenment! To round up the year, and to give you a taste of what’s coming for newsletter subscribers in 2024, here’s my top ten […]
TrendWatch November 2023
6. December 2023
Welcome to the 22nd issue of TrendWatch. This month we cover everything from bottom to top, literally. Along the way you can pick up info on Google Business and, of course, an AI trend! I hope you’ve enjoyed TrendWatch during 2023 and I’ll be back with more in 2024. Watch […]
TrendWatch October 2023
31. October 2023
The ever-changing world of search trends. This is the 21st issue of TrendWatch and it covers beauty, travel, finance along with a trend that we hope is short-lived. Join me for the back-story to ten trends, below.
TrendWatch September 2023
26. September 2023
Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering topics ranging from self-care to traveling and even baby pigeons.
TrendWatch August 2023
5. September 2023
Join us on another adventure through the ever-changing world of digital trends. From Ice Spice’s TikTok stardom to the bizarre allure of “Fun with Feet,” we’re here to uncover the unexpected and intriguing phenomena shaping our digital landscape.
TrendWatch July 2023
9. August 2023
In this TrendWatch edition, we journey through captivating trends reshaping our world. From Wordle’s linguistic intrigue to TikTok’s baseball sensation, join us as we uncover unexpected shifts, innovations, and delightful surprises.
TrendWatch June 2023
5. July 2023
Get ready for an exciting edition of TrendWatch! In this issue, we explore 10 captivating long-term trends, handpicked from a vast array of data by SISTRIX. From AI-based writing tools like Quillbot to the valuable Motability scheme assisting individuals with disabilities, and the innovative baby bottles from MAM, we delve […]
TrendWatch May 2023
15. June 2023
Get ready for an exciting edition of TrendWatch! In this issue, we explore 10 captivating long-term trends, handpicked from a vast array of data by SISTRIX. From fashion and nature to technology and lifestyle, these trends offer unique insights into our evolving world.
TrendWatch April 2023
3. May 2023
We’re slowly, very slowly, moving into the new season and, as we saw in our Travel special a few weeks ago, travel is a big topic. Here, for the regular TrendWatch newsletter we have a few other seasonal topics. Fashion, an annual US sports topic and an educational trend are […]
TrendWatch March 2023
12. April 2023
For the March 2023 issue of TrendWatch I’ve curated and researched 10 long-term, interesting trends from thousands that were flagged by the data engines at SISTRIX. This month includes trends from the web, auto, toy and underwear industries. Hold on to your (British) pants!
Travel Trends – Q1 2023
20. April 2023
In the last issue of Visibility Leaders we brought you a selection of trends. This time we’re bringing you a special edition edition of our TrendWatch research. See our TrendWatch newsletter for a monthly trend update after you’ve had a look at these interesting upward movements in search trends.
TrendWatch Feb 2023
1. March 2023
As the UK’s days extend, slowly, the market trends are also moving from one season to the other. Here are ten search terms that have grown in popularity, along with the story behind them. This month we look at a couple of cosmetic products, a dark winter day, gambling, football […]
TrendWatch Jan 2023
31. January 2023
Here’s the back story to ten search terms that have grown in popularity recently. This month we look at a waxed jacket brand, a fringe tech at tipping-point, home-frothing trends, a refresh of an 80’s trend and an array of fashion and health items for you. Trends are curated from […]
TrendWatch December 2022
20. December 2022
From thousands of keyword search trends, here’s the back story to search terms that have grown in popularity. From food to brands and products, a danish word you might not be able to pronounce, a few fashion items and my trend of the year! No prizes for guessing the product […]
TrendWatch October 2022
7. November 2022
In the 10th in our series of UK keyword trend analyses we’ve got health, entertainment and fashion. These trends have been curated and researched from thousands that were highlighted by the data engines at SISTRIX. The full 10-trend publication is only available in the newsletter version of this report.
TrendWatch September 2022
20. September 2022
In this, the 9th in our series of keyword trends, I’ve got the usual detailed analysis for you along with an additional bonus from the retail sector. These trends have been curated and researched from thousands that were highlighted by the data engines at SISTRIX.
TrendWatch August 2022
23. August 2022
Here’s your TrendWatch for August 2022. I’ve curated and researched 10 long-term, interesting trends from thousands that were highlighted by the data engines at SISTRIX. This month’s trends include an online study support for kids, a chat website and a digital stopwatch.
TrendWatch July 2022
26. July 2022
Here’s your TrendWatch for July 2022. I’ve curated and researched 10 long-term, interesting trends from thousands that were highlighted by the data engines at SISTRIX. This month’s trends include a kids’ TV show and a brand that produces clothing and gear for outdoor sports.
TrendWatch June 2022
21. June 2022
Here’s your TrendWatch for June 2022. I’ve curated and researched 10 long-term, interesting trends from thousands that were highlighted by the data engines at SISTRIX. The trends this month include a scary game character and additional data from South Africa.
TrendWatch May 2022
24. May 2022
Here’s your TrendWatch for May 2022. I’ve curated and researched 10 long-term, interesting trends from thousands that were highlighted by the data engines at SISTRIX. The trends this month include gampling and adult entertainment, balanced-out by a fluffy toy and some light humour. The full 10-trend publication is only available […]
Trends – Experts Discuss Trend Content. What Is It, and How Can You Use It?
13. April 2022
Trend content can bring great rewards, but requires expertise and data. How do you find trend content, how do you monetise it and do you really need to be an expert? Nicole Scott and Lily Ray join us to discuss trend content and the Axolotl Squishmallow, in the video below.
TrendWatch March 2022
2. March 2022
Here’s your TrendWatch for March 2022. I’ve curated and researched 10 long-term, interesting trends from thousands that were highlighted by the data engines at SISTRIX. In this month we tackle an animal that’s actually a hairstyle, a brand that nobody would have predicted to trend, and more. The full 10-trend […]
TrendWatch Feb 2022
1. February 2022
Welcome back to TrendWatch! In the Feb 2022 TrendWatch I’ve curated and researched 10 long-term, interesting trends from thousands that were flagged by the data engines at SISTRIX. This month is heavy on cultural trends, with a YouTube channel, slang, a few culinary trends and we even take a look […]
TrendWatch January 2022
12. January 2022
Welcome back to TrendWatch and welcome to a new year. In the Jan 2022 TrendWatch I’ve curated and researched 10 long-term, interesting trends from thousands that were flagged by the data engines within SISTRIX. I’ve found health, entertainment and brand keywords, but let us start with a pick-me-up.
TrendWatch December 2021
9. December 2021
TrendWatch is a regular analysis of 10 interesting long-term trends, based on multiple data sources used within SISTRIX tools. TrendWatch is available, in full, via the newsletter link below and is researched and written by data-journalist, Nicole Scott. Take it away Nicole…
