CEO & Founder of Pole Star Digital
Ned Poulter
Ned is CEO & Founder of Pole Star Digital – a digital marketing consultancy based in the UK, serving clients internationally. After several years of both in-house and agency experience, Ned decided to set up his own consultancy helping clients to bring real world results from their digital marketing exploits.
Pole Star Digital have worked with a number of brands, both national, international, SMEs and major brands. Notably these include: Novartis, TheLADBible Group, YO!Sushi, Living Ventures, and a crowd-funded sunglasses company called Tens, and an online painting school!
Mobile SEO
4. January 2019
In March 2018 it became official: Google is now using the mobile version of a website for ranking – true to the motto “User First”.
Google Ranking Factors
4. January 2019
We were asked by one of the most well known SEOs in the UK if we wanted to write about the Google ranking factors. Rather than write an article, and more in line with our general philosophy, we asked some of the best known UK SEOs to discus the ranking […]
If you want to start with SEO today – what to pay attention to?
28. March 2018
This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile SEO. In this video, we discuss getting started.
What will change in SEO with Google’s Mobile First Index?
28. March 2018
This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile SEO. In this video, Google’s mobile first Index.
When would it be advisable to use AMP?
28. March 2018
This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile SEO.
Why is responsive design the best option for mobile websites?
28. March 2018
Ned, Hannah, Gerry and Aleyda talk about mobile website solutions and responsive design. Find out if responsive design is the best solution for you, and Google. This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile […]
What are the most common mistakes with mobile websites?
28. March 2018
This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile SEO. In this video, experts discuss their experience and share their knowledge about mistakes commonly made with mobile websites.
Why should I have a mobile website?
28. March 2018
This video is part of our series on mobile SEO. Expert SEOs propose and discuss solutions to some of the key questions around mobile SEO. In this video, experts discuss mobile website options.
17. Ranking Myths
13. February 2017
With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]
16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content
13. February 2017
With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It MarketingFor me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a relationship”, […]
15. Voice Search: How Will Voice Search Change the Way We Search?
13. February 2017
With Ned, Stephen, Will and Dixon. Stephen Kenwright – Director of Search Branded3So, I think the common misconception about Voice Search is that it’s another way of searching Google and it just isn’t. So, if you use, Alexa on Echo you’re searching Bing, if you use Siri you’re searching Bing, […]
14. Accessibility: How Important Is Accessibility Nowadays?
13. February 2017
With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It MarketingI would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as they […]
12. Is Security (SSL) a Ranking Factor?
13. February 2017
With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star DigitalWell I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So the […]
11. Personalization: Google’s Personalized Search Results
13. February 2017
With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic DigitalEvery search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – that […]
09. Site Speed: How Does Site Speed Influence User Experience?
13. February 2017
With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It MarketingAh well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it now, […]
04. Are Internal Links One of the Most Underestimated Link Strategies Out There?
13. February 2017
With Gerry, Dawn, Ned and Dixon. Gerry WhiteSEO Consultant Just Eat100% Dixon JonesMajestic Marketing Director – Receptional Founding DirectorYes Dawn AndersonDirector Move It MarketingYes. Absolutely. Yeah. Ned PoulterCEO & Founder Pole Star DigitalIt’s also one of the really overlooked things, I find. Especially, when you get to more enterprise and […]
02. Content Quality: How Important Is High Quality Content?
13. February 2017
With Will, Kirsty, Dawn and Ned. Dawn AndersonDirector Move It MarketingWell, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we know things, […]
01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”
13. February 2017
With Ned, Stephen, Gerry and Dawn. Ned PoulterCEO & Founder Pole Star DigitalI’ve never heard that before. Dawn AndersonDirector Move It MarketingI have, I have yeah. Gerry WhiteSEO Consultant Just EatIt’s incredible that we’ve been talking about the year of mobile since 2011? Ned PoulterIt’s before that. It’s definitely before […]
