Data journalist for SISTRIX

Luce Rawlings

Luce Rawlings is an independent SEO Consultant who works with businesses to develop and deliver strategies that will take their organic performance to the next level.

Before starting her own SEO consultancy in 2021, Luce spent most of her career working in digital and SEO agencies. In-between agency roles, she spent 2 years working in-house for an online travel agent where she oversaw all digital marketing activity and explored more of the globe (on company time!).

Since 2015, Luce has worked with local and international brands across a variety of industries, including travel, fashion retail, real estate and health & wellness. She is passionate about SEO and is particularly interested in keyword research, UX and technical SEO.

Luce is part of the Women in Tech SEO community and mentored a fellow member as part of the 2020 WTSMentorship program. Since then, she has continued to support others looking to venture into the SEO industry.

IndexWatch Q3 2024: UK SEO Visibility Winners & Losers
10. October 2024
Q3 2024 has been particularly eventful for the SEO community. In late July, search result volatility surged for several days, coinciding with the roll-out of the August Core Update. Google also simultaneously disclosed an “ongoing” ranking issue that further amplified volatility for roughly five days. This unexpected information introduced further […]
IndexWatch Q2 2024: UK SEO Visibility Winners & Losers
18. July 2024
Q2 2024 was a whirlwind in the SEO industry. Although no core updates were initiated during this period, Google’s March core update rolled out for a lengthy 45 days! On its completion in early May, the search engine giant began its pre-announced plan to review and penalise websites using their […]
IndexWatch Q1 2024: UK SEO Visibility Winners & Losers
17. April 2024
Q1 2024 has proven to be a dynamic period in the world of SEO. Over the past 3 months, Google launched two significant updates – the March Core Update and the March Spam Update – which have triggered substantial upheavals in the SERP landscape. The beneficiaries and the casualties give […]
IndexWatch 2023: SEO Visibility Losers UK 🇬🇧
24. January 2024
It’s January, which means it is now time for our regular IndexWatch lists and analysis of the domains that lost visibility in 2023. Through our Visibility Index, we have identified 200 websites that have seen visibility declines on UK Google. Below you’ll find a deep analysis of six of those […]
IndexWatch 2023: SEO Visibility Winners UK 🇬🇧
17. January 2024
Let’s learn from 2023. In the SISTRIX IndexWatch we look at Google SERP and keyword data and uncover the standout domains that have achieved exceptional visibility gains in the past year. This analysis will provide you with great blueprints for your SEO work in 2024.
UK IndexWatch Q3 2023: Search Visibility Wins & Losses
19. October 2023
In the continually evolving realm of organic search, the last quarter has emerged as a wild one – many of us have been grappling with the implications of both the Helpful Content & August Core Updates. In this Google visibility report you’ll learn about some of the wildest movements – […]
The Rising Leaders in Personal Finance
29. September 2023
With the costs of living soaring, more people are putting their finances under the microscope, which is exactly what we have done in our third series of Visibility Leaders reports. Here, we present a detailed analysis of the leading content hubs that have been gaining visibility over the last 12 […]
UK IndexWatch Q2 2023: Search Winners & Losers 🇬🇧
18. July 2023
The SEO industry has experienced an eventful second quarter of 2023. We have been actively preparing for the sunsetting of Universal Analytics, while also exploring the potential of Search Generative Experience (SGE) alongside our colleagues in the USA (thank goodness for VPNs!).
IndexWatch Q1 2023: Winners & Losers in Google UK Search 🇬🇧
13. April 2023
Google blessed us with 2 updates in the last three months that have caused big movements in SERPs. They add an interesting dynamic to the usual shifting of SERPs and we analyse another three months of movements. We’ve selected and analysed 12 domains that have seen both positive and negative […]
Online Travel Content – Rising Leaders Analysis
20. April 2023
The report below shows examples of travel content that is both successful, and rising in visibility which will help you to prepare your future travel content and give it the best opportunity to win in Google Search. 25 content ‘hubs’ are listed along with detailed analysis of examples. This research […]
IndexWatch 2022: SEO Visibility Losers on Google UK 🇬🇧
24. January 2023
We’ve reflected on the winners of the year, but what about those domains that struggled in 2022? Using our Visibility Index archives, we have uncovered 200 sites that have seen significant declines in visibility on UK Google. Read on for lists and expert analysis.
IndexWatch 2022: Google UK SEO Visibility Winners 🇬🇧
17. January 2023
As we wave goodbye to 2022, we also bid farewell to another year of organic search developments. Although we experienced one less core update than in 2021, the Google algorithm updates were more diverse – in 2022, we saw the Helpful Content Update. There were also many product review updates, […]
IndexWatch Q3 2022: UK Visibility Winners & Losers 🇬🇧
27. October 2022
It’s been quite the rollercoaster for SEOs during the last quarter. Every single month we’ve experienced at least one algorithm update. Who knew Google would roll out so many updates in such quick succession?! In this IndexWatch, we list 1,000 winners and losers, and analyse some of the domains that […]
Rising Leaders: Analysing growth in high performance content
5. September 2022
We identified more than 130 high performing content directories; the majority of which have stable and growing Google visibility. Out of these, we have focused on the most fascinating cases where the rise to the top has been fast; looking into their visibility history and what may have contributed to […]
IndexWatch Q2 2022: UK Search Visibility Winners 🇬🇧
19. July 2022
Following a quiet first quarter in the organic search world, Google’s May 2022 Core Update certainly provided some much-anticipated spice to the SERP. Some websites saw their visibility reach all-time highs whilst others experienced spectacular losses. This round-up looks at ranking uplifts and downturns across the Google UK search landscape […]
IndexWatch Q1 2022: UK Winners & Losers 🇬🇧
19. April 2022
From an algorithmic perspective, the first three months of 2022 were quiet for SEO, giving us a rare chance to look at winning and losing domains without a Core Update rocking the boat. There have been big movements among the domains, both in gains and losses, that are worth looking […]
UK Retail 2021 Winners and Losers in Search
10. February 2022
After exploring the winners and losers industry-wide, we’re now putting the retail sector under the microscope. COVID-19 has had a considerable impact across multiple sectors over the last couple of years, with retailers worldwide experiencing peaks and troughs. But did the picture get rosier as we moved through 2021? We’ve […]
IndexWatch 2021: The SEO Losers In Google’s UK Search Results
20. January 2022
Whilst Google’s 2021 algorithm updates have resulted in spectacular SEO wins, we mustn’t forget about those domains that have not been so fortunate and have seen a decrease in organic visibility over the year, whether unintentionally or knowingly due to an SEO faux pas.
IndexWatch 2021: The SEO Winners In Google’s UK Search Results
13. January 2022
2021 was another year of changes, twists and turns, and the organic search world was no exception to this. Google rolled out several algorithm updates in their ongoing mission to improve search quality, relevance, and experience, including a questionably timed pre-Black Friday update. The pandemic continued to impact user search […]