Callum Lockwood

Callum Lockwood started his career in 2010 at a small SEO agency as an apprentice, and over the past decade has worked in positions both in-house and agency side across a variety of industries.

He is currently a Senior SEO Strategist at Re:signal, an eCommerce focused SEO agency, where he creates and delivers award winning SEO strategies for their clients. Callum’s approach to strategies are heavily influenced by data, and always begin by assessing overall organic potential to scope out opportunity before getting stuck in with the tactics.

While working on large-scale eCommerce websites, his favourite challenges are always technical SEO related, whether it’s solving an international SEO problem or unpicking a crawlability issue.

He also brings a strong analytical approach by looking into the questions data answers, and attempting to put cognitive biases aside. He currently makes use of this skill by completing SEO due diligence for investment firms.

Callum is part of the SISTRIX data journalism team.

Leading Content Analysis – Retail 2024
15. October 2024
This Visibility Leaders project takes a detailed look at B2C online retail. This report, one of four, includes analysis of the four winning directories – great blueprints for success. This report, by sector expert Callum Lockwood, also covers latest trends in search and includes a take-away report.
Leading Content Analysis – Women's Fashion 2024
19. April 2024
The four winners of the Visibility Leaders Women’s Fashion study are Boohoo, Simply Beach, Real Simple and Vogue. The hibs shown below represent some of the most successful SEO projects in the business and the analysis here will help you understand why.
Winning Content Analysis – Personal Finance 2023
27. September 2023
High performance content formats are a trait of websites that do well in search, and as part of our Visibility Leaders work we’ve now identified, tagged and curated a list of over 400 examples that you can learn from. In this April 2023 issue we dive into the top sites […]
Leading Content Analysis – Travel 2023
20. April 2023
High performance content formats are a trait of websites that do well in search, and as part of our Visibility Leaders work we’ve now identified, tagged and curated a list of over 400 examples that you can learn from. In this April 2023 issue we dive into the top sites […]
Leading Content Analysis – Retail 2022
29. June 2022
Its already established that high performance content formats (HPCFs) are a trait of websites that do well in search, and as part of our Visibility Leaders project we’ve found and curated a list of 130+ examples. In this article, we dive into the top sites in retail, and find out […]