SEO and Founder of Polemic Digital

Barry Adams

Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients, including News UK, The Guardian, FOX, Future Publishing, Euronews, and Condé Nast. He is a regular speaker at conferences and events around the world, delivers annual guest lectures for local universities, and writes an irregular newsletter on SEOforGoogleNews.com.

Google Ranking Factors
4. January 2019
We were asked by one of the most well known SEOs in the UK if we wanted to write about the Google ranking factors. Rather than write an article, and more in line with our general philosophy, we asked some of the best known UK SEOs to discus the ranking […]
17. Ranking Myths
13. February 2017
With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]
14. Accessibility: How Important Is Accessibility Nowadays?
13. February 2017
With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It MarketingI would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as they […]
13. AMP: Accelerated Mobile Pages
13. February 2017
With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic DigitalYeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it comes […]
12. Is Security (SSL) a Ranking Factor?
13. February 2017
With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star DigitalWell I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So the […]
11. Personalization: Google’s Personalized Search Results
13. February 2017
With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic DigitalEvery search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – that […]
10. Brand traffic: What Are Brands and How Can You Utilize This Traffic?
13. February 2017
With Will, Stephen, Dixon and Barry. Will Critchlow – CEO & Co-Founder DistilledI think the first thing here to realize is that we’ve gone backwards in data. Because pre not-provided, you were able to tell where your brand’s search traffic was going, you knew what your keywords were, you were […]
09. Site Speed: How Does Site Speed Influence User Experience?
13. February 2017
With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It MarketingAh well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it now, […]
08. User experience: How Important Is User Experience for SEO?
13. February 2017
With Gerry, Dawn, Stephen and Barry. Stephen Kenwright – Director of Search Branded3I think, when we are talking about machine-learning and we are talking about it more and more. We gotta ask, what are they actually learning from. It’s not about a growing link graph, it’s not about trying to […]
07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?
13. February 2017
With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It MarketingYeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types of […]
05. Paid Links: Are Paid Links a Viable Strategy?
13. February 2017
With Barry, Stephen, Kirsty and Will. Kirsty Hulse – SEO / Digital TypeSo when we say paid links, there are very different currencies. So there is giving a blogger a product or giving a blogger a voucher or literally just exchanging cash for money or content, so the moment you […]