International Data in SISTRIX: New Options for global Analyses

Currently we offer data in SISTRIX for over 50 countries – with the exception of a few, so far it was only possible to evaluate these countries separately. This changes now. Keywords, URL structures and even a worldwide Visibility Index enable you to evaluate globally aligned domains.

Using the country flag, the possibility of adjusting the alignment of the domain and keyword data on a national level with just one click has existed for a long time. However, sometimes you might not want to look at this data separately for each country, but instead analyse the worldwide available data for internationally aligned websites.

We have worked on making this option a reality for a long time and are offering it now to all users – at the moment as a SISTRIX Labs Feature.

Discovering Keyword Potential

If you choose the “All Countries” option instead of a singular country on the domain overview, all data on all sub-pages, if available, will depict worldwide developments.

Top keywords of "versace.com" on an international level.

They keywords that a domain ranks for are displayed as a summary. As usual, this data can be sorted, filtered and analysed more deeply from this point on.

International keyword ideas for "smythstoys.com".

“Keyword Ideas” are generated similarly for a worldwide view. Here, you might find new and valuable keywords. This includes information on what country has the highest potential for a given keyword.

Knowledge graph for "sonos.com" based on worldwide data.

Additionally, the distribution of keywords into the Knowledge Graph, Google’s data base for the categorisation of information, can be evaluated worldwide as well. The country flag shows where the knowledge panel is primarily displayed. By clicking on “Opportunities” at the end of each line you can find, until now, undiscovered potentials. More on how the Google Knowledge Graph can help with SEO work.

Understanding International Website Structures

To have a better understanding of how websites with an international focus are structured and gain valuable insights for your own SEO work, you can find international data for this as well.

International hostnames of "sonos.com".

Starting with the key functions “Directories” and “Hostnames” that offer a good overview of the composition of a website.

URLs of "smythstoys.com" on an international level.

Which URLs are the strongest of a domain? For how many top-10 and top-100 keywords does the URL rank worldwide? The ranking URLs in the navigation on the left side provide insight. Using this option, the structure of your own as well as other competing domains can be understood better.

International website structure of "menshealth.com".

Another useful feature is the “Website Structure” feature that helps you to assess how the traffic of a domain spreads across different countries.

Worldwide Visibility Index and Competitors

Even the most important SEO number is now available worldwide. A simple summation of the country indices is not sensible, which is why we weight the countries in a previous step. In this evaluation the national search volume and economic power of the country, among others, play a role.

International Visibility Index of "lego.com".

The Visibility Index is also historically analysable in the timeline.

International competitors of "uniqlo.com".

Moreover, the domains of competitors are now available in a worldwide context.

You can see if you have the country- or worldwide view of a feature via the world-symbol or country flag respectively in the search bar.

Worldwide Data in the SISTRIX Labs

Currently, the worldwide data are only accessible as an experimental SISTRIX Labs Feature and must be activated before you can use them. After activation the “All Countries” button will appear on every available sites at the top left or, for example, by the keywords in the filtering options.

And as always: we would love to hear your feedback about the new scope of functions. The best way to reach us is by messaging the support. Have fun trying it out!