From:
Steve Paine 23.01.2025
We’ve just published our IndexWatch 2024 reports. As part of that work I’ve been looking back at some of our sector data to find the new and rising domains. In this report you’ll find a list of domains from the fashion industry. The sortable list might help you identify blueprints for success, or new competitors.
Measuring a sector can be done in different ways but the most useful and revealing method is to take a curated selection of user searches and to extract leading domains based on ranking data.
We curate keywords for sectors every month in our SectorWatch reports so I’ve taken one of those lists to generate a list of domains that are ranking in the women’s fashion sector today. Importantly, the keyword list does not include brand searches.
The domains have then been analysed for Visibility Index changes in 2024. The rising domains with a visibility index of >0.1 have been included in the searchable sortable list below.
IndexWatch Women's Fashion. Winning domains 2024. 187 total.
| Domain | 2024-01-01 | 2024-12-30 | Change VI | Change % |
|---|---|---|---|---|
| nastygal.co.uk | 0.000 | 3.407 | 3.407 | |
| cupshe.com | 0.008 | 0.420 | 0.412 | 5,287.18 |
| whowhatwear.com | 0.152 | 2.146 | 1.995 | 1,316.63 |
| fatface.com | 0.650 | 3.789 | 3.139 | 482.89 |
| meandem.com | 0.282 | 1.430 | 1.148 | 407.20 |
| mandco.com | 0.536 | 2.716 | 2.179 | 406.53 |
| theshirtcompany.com | 0.064 | 0.317 | 0.253 | 397.18 |
| adanola.com | 0.222 | 1.066 | 0.845 | 381.26 |
| misspap.com | 0.240 | 1.151 | 0.911 | 379.78 |
| wyselondon.com | 0.151 | 0.691 | 0.540 | 357.99 |
| joebrowns.co.uk | 0.474 | 2.088 | 1.614 | 340.49 |
| sosandar.com | 0.401 | 1.622 | 1.220 | 304.01 |
| klass.co.uk | 0.649 | 2.615 | 1.966 | 302.97 |
| inthestyle.com | 1.239 | 4.288 | 3.049 | 246.09 |
| selectfashion.co.uk | 0.699 | 2.340 | 1.640 | 234.58 |
| ehow.com | 0.043 | 0.136 | 0.094 | 220.94 |
| bonmarche.co.uk | 1.169 | 3.456 | 2.286 | 195.52 |
| womensbest.com | 0.275 | 0.777 | 0.502 | 182.89 |
| riverisland.com | 10.749 | 29.271 | 18.523 | 172.33 |
| princesspolly.co.uk | 1.416 | 3.786 | 2.371 | 167.44 |
| phase-eight.com | 1.737 | 4.560 | 2.823 | 162.57 |
| fabletics.co.uk | 0.488 | 1.246 | 0.758 | 155.31 |
| mrcrimbo.co.uk | 0.140 | 0.324 | 0.184 | 131.81 |
| dorothyperkins.com | 2.293 | 5.286 | 2.993 | 130.57 |
| jack-wolfskin.co.uk | 0.510 | 1.167 | 0.657 | 128.97 |
| hush-uk.com | 0.954 | 2.144 | 1.190 | 124.81 |
| seafolly.com | 0.529 | 1.183 | 0.654 | 123.68 |
| lotusshoes.co.uk | 0.540 | 1.146 | 0.606 | 112.31 |
| gymshark.com | 3.719 | 7.745 | 4.027 | 108.27 |
| heraclothing.com | 0.070 | 0.145 | 0.074 | 105.40 |
| gardenbetty.com | 0.074 | 0.151 | 0.078 | 105.15 |
| joules.com | 1.617 | 3.225 | 1.608 | 99.47 |
| prettylittlething.com | 18.257 | 35.324 | 17.067 | 93.48 |
| pinkboutique.co.uk | 2.121 | 4.052 | 1.931 | 91.05 |
| jamesmeade.com | 0.124 | 0.235 | 0.112 | 90.53 |
| thegymking.com | 0.274 | 0.516 | 0.243 | 88.70 |
| boohooman.com | 1.012 | 1.897 | 0.886 | 87.53 |
| clarksoutlet.co.uk | 1.947 | 3.625 | 1.678 | 86.16 |
| superdry.com | 1.824 | 3.345 | 1.522 | 83.45 |
| kaleidoscope.co.uk | 2.184 | 3.952 | 1.768 | 80.94 |
| bouxavenue.com | 6.603 | 11.884 | 5.280 | 79.96 |
| freemans.com | 1.994 | 3.570 | 1.576 | 79.05 |
| nationalworld.com | 0.149 | 0.267 | 0.117 | 78.69 |
| pieces.com | 0.594 | 1.060 | 0.466 | 78.51 |
| boden.co.uk | 2.032 | 3.605 | 1.573 | 77.42 |
| jdwilliams.co.uk | 2.147 | 3.777 | 1.630 | 75.92 |
| sistersandseekers.com | 0.244 | 0.430 | 0.185 | 75.86 |
| dunelondon.com | 7.315 | 12.763 | 5.448 | 74.47 |
| modpodgerocksblog.com | 0.342 | 0.596 | 0.254 | 74.41 |
| primark.com | 4.545 | 7.826 | 3.281 | 72.20 |
| stylecaster.com | 0.377 | 0.648 | 0.271 | 72.02 |
| moss.co.uk | 6.547 | 11.189 | 4.641 | 70.88 |
| thewhitecompany.com | 4.798 | 8.187 | 3.389 | 70.64 |
| oasisfashion.com | 1.231 | 2.096 | 0.865 | 70.25 |
| axparis.com | 1.841 | 3.108 | 1.267 | 68.83 |
| gooseandganderltd.com | 0.694 | 1.147 | 0.453 | 65.31 |
| hm.com | 35.945 | 58.983 | 23.038 | 64.09 |
| midulster.co.uk | 0.062 | 0.102 | 0.040 | 64.09 |
| ajvoyage.co.uk | 0.308 | 0.499 | 0.191 | 62.24 |
| karenmillen.com | 2.778 | 4.502 | 1.724 | 62.05 |
| whitehallgardencentre.co.uk | 0.204 | 0.326 | 0.121 | 59.48 |
| jdsports.co.uk | 15.574 | 24.798 | 9.224 | 59.23 |
| truffleshuffle.co.uk | 2.177 | 3.451 | 1.274 | 58.52 |
| zmescience.com | 0.136 | 0.214 | 0.078 | 57.41 |
| housefulofhandmade.com | 0.069 | 0.107 | 0.039 | 56.12 |
| ohpolly.com | 3.671 | 5.729 | 2.057 | 56.04 |
| boots.com | 76.244 | 118.586 | 42.342 | 55.53 |
| ego.co.uk | 3.822 | 5.894 | 2.073 | 54.24 |
| adidas.co.uk | 17.063 | 25.957 | 8.893 | 52.12 |
| asda.com | 41.514 | 63.088 | 21.574 | 51.97 |
| tshirtstudio.com | 2.063 | 3.120 | 1.057 | 51.24 |
| boandtee.com | 0.553 | 0.833 | 0.280 | 50.70 |
| flannels.com | 12.112 | 18.108 | 5.995 | 49.50 |
| modainpelle.com | 1.180 | 1.756 | 0.576 | 48.84 |
| simplybe.co.uk | 3.179 | 4.720 | 1.541 | 48.48 |
| victoriassecret.co.uk | 3.790 | 5.603 | 1.814 | 47.86 |
| calvinklein.co.uk | 5.397 | 7.973 | 2.576 | 47.73 |
| whitestuff.com | 1.038 | 1.531 | 0.493 | 47.47 |
| frenchconnection.com | 1.643 | 2.414 | 0.771 | 46.91 |
| roman.co.uk | 3.972 | 5.786 | 1.814 | 45.68 |
| victoriassecret.com | 1.899 | 2.765 | 0.866 | 45.59 |
| wallis.co.uk | 2.047 | 2.962 | 0.916 | 44.73 |
| evans.co.uk | 3.544 | 5.123 | 1.579 | 44.55 |
| tkmaxx.com | 10.881 | 15.590 | 4.709 | 43.28 |
| passenger-clothing.com | 0.584 | 0.836 | 0.252 | 43.23 |
| representclo.com | 1.198 | 1.710 | 0.512 | 42.71 |
| mountainwarehouse.com | 7.664 | 10.921 | 3.257 | 42.49 |
| pourmoi.co.uk | 5.369 | 7.591 | 2.222 | 41.39 |
| yoursclothing.co.uk | 6.145 | 8.671 | 2.526 | 41.11 |
| hotter.com | 1.788 | 2.505 | 0.717 | 40.08 |
| capitalgardens.co.uk | 0.085 | 0.118 | 0.033 | 38.43 |
| levi.com | 2.964 | 4.099 | 1.135 | 38.29 |
| sweatybetty.com | 0.778 | 1.075 | 0.297 | 38.14 |
| animal.co.uk | 1.855 | 2.555 | 0.699 | 37.70 |
| windsorgreatpark.co.uk | 0.141 | 0.192 | 0.052 | 36.84 |
| clubllondon.com | 5.140 | 7.012 | 1.872 | 36.41 |
| shoezone.com | 5.494 | 7.451 | 1.957 | 35.62 |
| cottontraders.com | 1.966 | 2.659 | 0.693 | 35.22 |
| ralphlauren.co.uk | 5.803 | 7.835 | 2.032 | 35.03 |
| marksandspencer.com | 92.647 | 125.088 | 32.441 | 35.02 |
| moshulu.co.uk | 2.354 | 3.172 | 0.819 | 34.78 |
| hollisterco.com | 2.698 | 3.614 | 0.917 | 33.98 |
| warehousefashion.com | 2.018 | 2.700 | 0.682 | 33.81 |
| livingwellmom.com | 0.096 | 0.127 | 0.032 | 33.16 |
| hayesgardenworld.co.uk | 0.322 | 0.428 | 0.106 | 32.98 |
| thediymommy.com | 0.113 | 0.148 | 0.035 | 30.78 |
| simplybeach.com | 1.155 | 1.505 | 0.350 | 30.31 |
| skechers.co.uk | 2.663 | 3.469 | 0.806 | 30.25 |
| zara.com | 12.117 | 15.674 | 3.557 | 29.35 |
| simonjersey.com | 1.610 | 2.081 | 0.471 | 29.23 |
| lovechristmas.christmas | 0.157 | 0.203 | 0.046 | 29.09 |
| curvissa.co.uk | 3.298 | 4.238 | 0.940 | 28.48 |
| newyork.co.uk | 0.455 | 0.585 | 0.130 | 28.46 |
| thecraftpatchblog.com | 0.126 | 0.162 | 0.036 | 28.41 |
| saltybottom.com | 0.231 | 0.297 | 0.065 | 28.23 |
| quizclothing.co.uk | 8.407 | 10.726 | 2.319 | 27.58 |
| messylittlemonster.com | 0.123 | 0.156 | 0.034 | 27.36 |
| oxfordshirt.co.uk | 0.247 | 0.314 | 0.067 | 27.17 |
| proswimwear.co.uk | 1.755 | 2.229 | 0.474 | 26.98 |
| hawesandcurtis.co.uk | 5.094 | 6.431 | 1.337 | 26.25 |
| mydomaine.com | 0.409 | 0.509 | 0.101 | 24.65 |
| laredoute.co.uk | 4.032 | 4.983 | 0.951 | 23.59 |
| inspiredbycharm.com | 0.183 | 0.226 | 0.043 | 23.36 |
| pinesandneedles.com | 0.437 | 0.537 | 0.100 | 22.88 |
| blakelyclothing.com | 0.944 | 1.152 | 0.208 | 22.00 |
| camille.co.uk | 0.961 | 1.169 | 0.208 | 21.69 |
| rockefellercenter.com | 0.457 | 0.553 | 0.097 | 21.17 |
| hobbs.com | 2.112 | 2.555 | 0.443 | 20.96 |
| celticandco.com | 1.108 | 1.336 | 0.228 | 20.58 |
| nike.com | 33.970 | 40.838 | 6.868 | 20.22 |
| bravissimo.com | 3.618 | 4.335 | 0.717 | 19.81 |
| artfulparent.com | 0.191 | 0.228 | 0.037 | 19.54 |
| onetreeplanted.org | 0.372 | 0.442 | 0.071 | 18.99 |
| projectbritain.com | 0.371 | 0.440 | 0.069 | 18.64 |
| communityclothing.co.uk | 0.856 | 1.011 | 0.155 | 18.11 |
| freetoursbyfoot.com | 0.165 | 0.193 | 0.029 | 17.57 |
| sportsdirect.com | 58.934 | 68.832 | 9.897 | 16.79 |
| gardenista.com | 0.281 | 0.328 | 0.047 | 16.67 |
| ashleybrooke.com | 0.118 | 0.138 | 0.019 | 16.43 |
| monsoon.co.uk | 7.242 | 8.419 | 1.176 | 16.24 |
| decathlon.co.uk | 35.656 | 41.384 | 5.728 | 16.06 |
| gardentrends.co.uk | 0.401 | 0.462 | 0.062 | 15.38 |
| handmadeandvintage.co.uk | 0.110 | 0.127 | 0.017 | 15.04 |
| bluebella.com | 2.095 | 2.409 | 0.314 | 14.96 |
| sainsburys.co.uk | 43.912 | 50.381 | 6.469 | 14.73 |
| amazon.co.uk | 3,188.562 | 3,623.000 | 434.438 | 13.62 |
| christmasconcepts.co.uk | 0.219 | 0.249 | 0.030 | 13.49 |
| yogamatters.com | 0.652 | 0.739 | 0.087 | 13.41 |
| office.co.uk | 15.533 | 17.572 | 2.039 | 13.13 |
| timberland.co.uk | 6.153 | 6.940 | 0.787 | 12.79 |
| debenhams.com | 13.669 | 15.401 | 1.732 | 12.67 |
| publicdesire.com | 3.751 | 4.201 | 0.450 | 11.99 |
| crewclothing.co.uk | 2.851 | 3.189 | 0.338 | 11.87 |
| rieker.co.uk | 0.968 | 1.076 | 0.108 | 11.12 |
| sendmeachristmastree.co.uk | 0.397 | 0.441 | 0.044 | 10.95 |
| calzedonia.com | 1.325 | 1.470 | 0.144 | 10.90 |
| wearetala.com | 0.258 | 0.285 | 0.027 | 10.62 |
| craftshapesdirect.co.uk | 0.235 | 0.260 | 0.025 | 10.52 |
| fashionworld.co.uk | 2.066 | 2.256 | 0.190 | 9.17 |
| drivenbydecor.com | 0.121 | 0.132 | 0.011 | 9.10 |
| motelrocks.com | 1.679 | 1.819 | 0.140 | 8.33 |
| argos.co.uk | 329.304 | 356.654 | 27.350 | 8.31 |
| moralfibres.co.uk | 0.277 | 0.299 | 0.022 | 8.02 |
| poshbananasdirect.co.uk | 0.313 | 0.338 | 0.025 | 7.86 |
| gaborshoes.co.uk | 1.299 | 1.398 | 0.099 | 7.58 |
| christmasdecorations.co.uk | 0.122 | 0.131 | 0.009 | 7.14 |
| silkfred.com | 1.847 | 1.979 | 0.132 | 7.13 |
| christmastreesandlights.co.uk | 0.239 | 0.255 | 0.016 | 6.52 |
| carvela.com | 1.372 | 1.451 | 0.080 | 5.80 |
| trespass.com | 5.744 | 6.062 | 0.318 | 5.53 |
| craftsy.com | 0.258 | 0.270 | 0.012 | 4.82 |
| gap.co.uk | 5.629 | 5.898 | 0.269 | 4.78 |
| aldoshoes.co.uk | 1.787 | 1.870 | 0.082 | 4.61 |
| jonesbootmaker.com | 3.845 | 3.985 | 0.139 | 3.63 |
| next.co.uk | 149.243 | 154.221 | 4.978 | 3.34 |
| ewm.co.uk | 1.401 | 1.445 | 0.044 | 3.16 |
| secretlabel.co.uk | 0.933 | 0.962 | 0.030 | 3.16 |
| pavers.co.uk | 3.852 | 3.969 | 0.118 | 3.05 |
| wikipedia.org | 7,799.038 | 8,008.780 | 209.742 | 2.69 |
| emilysnotebook.co.uk | 0.254 | 0.260 | 0.007 | 2.64 |
| pinterest.com | 292.458 | 296.984 | 4.526 | 1.55 |
| ruxley-manor.co.uk | 0.192 | 0.195 | 0.003 | 1.35 |
| allsaints.com | 2.004 | 2.027 | 0.023 | 1.14 |
| houseoffraser.co.uk | 32.973 | 33.254 | 0.281 | 0.85 |
| xs-stock.co.uk | 0.399 | 0.402 | 0.003 | 0.75 |
| roxy-uk.co.uk | 3.049 | 3.066 | 0.017 | 0.56 |
Sort by “Change %” increase to find new potentially new rising domains in the sector. Sort by “Change VI” to find the absolute gains from domains in 2024.
Domains are linked to the data within SISTRIX.
If you’re interested in assessing your domains, or those of your competitors, join us with a free 14 day SISTRIX trial.
IndexWatch Winners 2024
Spain (by Arturo Marimón)-
France (by Nicolas Audemar) -
Italy (by Elisa Paesante) -
Germany (Jolle Lahr-Eigen) -
UK (Luce Rawlings) -
US (Lily Ray)
