Steve Paine
(Author)
23.09.2022
With the knowledge that there were two Google updates overlapping in English-language search results, we take an extended-timeframe look at the effects of the September 2022 Product Reviews Update and The Core Update that preceded it.
Contents
Contents
This article has been extensively updated from the original, which focused only on the Product Reviews Update. Below you’ll find lists of winners and losers, and a closer look at the news media and eCommerce sectors.
First, a summary of the key findings. This article will be updated as the update progresses.
- Both Core and Product Review updates finished on the 26th September
- Google announced the Product Review Update on the 20th September
- The September Core Update started on the 12th September
- Google’s Search ranking updates page has been updated
- The Product Reviews Update update only affects English language search
- A new SISTRIX chart pin has been added to help identify changes
To check the effects of the update for any domain, log in to SISTRIX now or create a free test account. If you would like to be notified of future algorithm updates by email, sign up for our newsletter.
How to tell if a domain has been affected by the Product Reviews Update
Update: 27th Sept. Based on data in other countries we can now be confident that the Core Update was still having effects during the period of the Product Reviews Update. This is clear from data in countries where the Product Reviews Update would have no effect. For example: Data from Germany.
This means that it is not possible to separate the effects of the two updates without looking deeply into the content for a losing domain.
The four sites above show the same graph development and are all related to pop-media and arguably opinion sites. Are the Top 10 Jamiroquai Songs, really the top 10, or is that just an opinion, or a personal review? Ronit Roy Is Disappointed but is that your news, Filmibeat, or an opinion, a review, of the original news?
The effects are clear to see across UK and USA:
Data from other countries is showing us that English language content is being affected in countries where the primary language is not English.
Tvtropes (tvtropes.org) has been affected in many countries and in the UK, it now longer appears in the top 100 domains. The VI Rank has dropped to 146 and the domain has lost 49% of visibility since the previous Monday (12th Sept.)
Winning and Losing domains during the Sept 2022 Core Update and Product Reviews Update
The date range covers both the Core and Product Reviews updates.
Here are the top 20 winning domains by percentage, including analysis notes.
Winning domains by percentage SISTRIX VI. 12th Sept - 27th Sept
| Domain | VI 12.09.2022 | VI 27.09.2022 | Percentage change | Notes |
|---|---|---|---|---|
| rbwm.gov.uk | 0.22 | 1.04 | 371.4% | Local council gained generic keywords |
| seslisozluk.net | 0.52 | 2.07 | 293.9% | Major gains |
| sandals.co.uk | 0.68 | 2.62 | 283.8% | Recovery. Potentially a local problem |
| homify.co.uk | 0.53 | 1.72 | 222.3% | Volatile since Sept 2021 |
| adult | 0.54 | 1.73 | 221.3% | Adult |
| safer-networking.org | 0.59 | 1.58 | 168.6% | Volatile domain |
| findagrave.com | 0.60 | 1.52 | 153.5% | Recovery from May Core Update |
| datathistle.com | 0.48 | 1.18 | 146.6% | Events data. Large rise. |
| adult | 1.85 | 4.54 | 145.7% | Adult |
| circlehealthgroup.co.uk | 1.18 | 2.80 | 137.7% | Recovery from May Core Update |
| reelgood.com | 0.52 | 1.19 | 129.3% | Recovery from May Core Update |
| retrogames.cc | 0.47 | 1.04 | 123.7% | Clear gains |
| thekitchencommunity.org | 0.83 | 1.84 | 122.5% | Clear gains |
| uktvplay.co.uk | 0.98 | 2.13 | 116.6% | Migration |
| adult | 0.48 | 1.04 | 116.4% | Adult |
| rhino.com | 0.48 | 1.03 | 116.3% | Major recovery |
| koimoi.com | 0.58 | 1.22 | 112.4% | Recovery from May Core Update |
| parfumo.net | 0.51 | 1.07 | 108.3% | Recovery from May Core Update |
| blanco.com | 0.58 | 1.21 | 108.1% | Volatile |
| driverscape.com | 0.77 | 1.61 | 108.0% | Recovery from May Core Update |
Here are the top 20 winning domains by absolute values.
Winning domains by absolute SISTRIX VI. 12th Sept - 27th Sept
| Domain | VI 12.09.2022 | VI 27.09.2022 | Change | Notes |
|---|---|---|---|---|
| wikipedia.org | 5990.58 | 7351.31 | 1360.73 | Return to 2020 levels |
| amazon.co.uk | 2681.00 | 3153.07 | 472.07 | |
| ebay.co.uk | 1295.96 | 1612.64 | 316.68 | |
| facebook.com | 974.54 | 1155.69 | 181.15 | |
| imdb.com | 1017.54 | 1156.88 | 139.34 | |
| youtube.com | 1637.81 | 1770.41 | 132.60 | Historically volatile |
| wiktionary.org | 416.64 | 526.60 | 109.96 | |
| etsy.com | 726.35 | 814.22 | 87.87 | |
| spotify.com | 341.79 | 423.71 | 81.92 | |
| instagram.com | 619.04 | 695.84 | 76.79 | |
| www.gov.uk | 380.94 | 451.77 | 70.83 | |
| cambridge.org | 938.13 | 998.82 | 60.69 | |
| www.nhs.uk | 516.82 | 573.13 | 56.32 | |
| bbcgoodfood.com | 135.54 | 191.77 | 56.23 | |
| tiktok.com | 77.86 | 129.90 | 52.04 | Large gain in 2022 |
| indeed.com | 183.70 | 221.58 | 37.88 | |
| microsoft.com | 224.11 | 258.01 | 33.90 | |
| twitter.com | 337.17 | 370.96 | 33.78 | |
| google.com | 267.00 | 297.42 | 30.41 | |
| azlyrics.com | 82.41 | 112.65 | 30.23 | Lyrics |
Here are the top 20 losing domains by percentage.
Losing domains by percentage SISTRIX VI. 12th Sept - 27th Sept
| Domain | VI 12.09.2022 | VI 27.09.2022 | Percentage change | Notes |
|---|---|---|---|---|
| doheth.co.uk | 5.57 | 1.12 | -79.9% | May gains reversed |
| bilibili.tv | 5.21 | 1.47 | -71.7% | Videos |
| adult | 4.24 | 1.21 | -71.4% | Adult |
| oxfordreference.com | 7.34 | 2.12 | -71.2% | Reference |
| dnb.com | 4.13 | 1.41 | -65.9% | Business directory |
| yourdictionary.com | 137.16 | 48.55 | -64.6% | Reference |
| shabdkosh.com | 3.71 | 1.32 | -64.3% | Translations |
| karaoke-lyrics.net | 2.96 | 1.08 | -63.4% | Lyrics |
| hindawi.com | 3.22 | 1.19 | -63.0% | Sci. Research |
| adult | 3.85 | 1.46 | -62.0% | Adult |
| adult | 11.22 | 4.29 | -61.7% | Adult |
| notino.co.uk | 5.18 | 2.04 | -60.7% | Retail |
| hunker.com | 2.68 | 1.06 | -60.4% | Info site US |
| metro.co.uk | 46.82 | 18.66 | -60.1% | news media |
| tvtropes.org | 81.64 | 34.02 | -58.3% | TV news UGC |
| 365games.co.uk | 3.94 | 1.64 | -58.3% | Online games |
| adult | 2.79 | 1.18 | -57.9% | Adult |
| tenor.com | 27.93 | 11.81 | -57.7% | GIFs |
| moreofit.com | 3.06 | 1.30 | -57.6% | Directory |
| mapcarta.com | 2.86 | 1.22 | -57.4% | Directory |
Here are the top 20 losing domains by absolute visibility.
Losing domains by absolute SISTRIX VI. 12th Sept - 27th Sept
| Domain | VI 12.09.2022 | VI 27.09.2022 | Change | Notes |
|---|---|---|---|---|
| merriam-webster.com | 903.33 | 809.63 | -93.70 | Reference |
| yourdictionary.com | 137.16 | 48.55 | -88.61 | Reference |
| linkedin.com | 295.93 | 225.72 | -70.22 | Social |
| argos.co.uk | 559.02 | 509.63 | -49.39 | Retail |
| tvtropes.org | 81.64 | 34.02 | -47.63 | Pop culture ref. |
| genius.com | 282.89 | 241.85 | -41.04 | Lyrics |
| gumtree.com | 81.74 | 40.99 | -40.75 | Classifieds |
| thefreedictionary.com | 213.29 | 180.33 | -32.96 | Reference |
| metro.co.uk | 46.82 | 18.66 | -28.16 | News media |
| dailymail.co.uk | 76.16 | 48.23 | -27.93 | News media |
| webmd.com | 296.70 | 271.85 | -24.86 | Medical |
| houseoffraser.co.uk | 79.57 | 57.45 | -22.11 | Retail |
| discogs.com | 244.81 | 223.33 | -21.47 | Reference |
| definitions.net | 59.38 | 38.34 | -21.05 | Reference |
| picclick.co.uk | 32.41 | 14.11 | -18.30 | Ebay content |
| techradar.com | 71.49 | 53.48 | -18.01 | Tech news media |
| fandom.com | 678.59 | 661.06 | -17.53 | UGC |
| mirror.co.uk | 60.53 | 43.90 | -16.63 | News media |
| tenor.com | 27.93 | 11.81 | -16.11 | GIFs |
| independent.co.uk | 139.66 | 123.96 | -15.70 | News media |
News media domains in UK search
Here are a selection of news media domains, in a sortable table, that had significant VI gains or losses during the September Core and Product Review updates.
Selected news media domains in UK search. 12th Sept - 27th Sept
| Domain | 2022-09-12 | 2022-09-27 | Change VI | Change % |
|---|---|---|---|---|
| metro.co.uk | 46.8 | 18.7 | -28.2 | -60.1% |
| dailymail.co.uk | 76.2 | 48.2 | -27.9 | -36.7% |
| mirror.co.uk | 60.5 | 43.9 | -16.6 | -27.5% |
| independent.co.uk | 139.7 | 124.0 | -15.7 | -11.2% |
| cnn.com | 36.4 | 26.3 | -10.1 | -27.8% |
| inews.co.uk | 12.7 | 7.9 | -4.7 | -37.2% |
| bloomberg.com | 35.7 | 31.3 | -4.4 | -12.4% |
| express.co.uk | 19.4 | 15.9 | -3.5 | -17.9% |
| dailyrecord.co.uk | 9.8 | 7.5 | -2.3 | -23.2% |
| washingtonpost.com | 19.7 | 18.0 | -1.7 | -8.7% |
| cnbc.com | 21.2 | 19.6 | -1.6 | -7.6% |
| dailystar.co.uk | 6.2 | 5.2 | -1.0 | -16.5% |
| economist.com | 6.0 | 5.0 | -1.0 | -16.3% |
| mylondon.news | 1.8 | 1.0 | -0.8 | -45.2% |
| theweek.co.uk | 2.4 | 1.7 | -0.7 | -27.1% |
| aljazeera.com | 11.8 | 11.1 | -0.6 | -5.5% |
| entertainmentdaily.co.uk | 0.7 | 0.5 | -0.2 | -30.5% |
| irishtimes.com | 3.4 | 3.2 | -0.2 | -6.0% |
| forbes.com | 95.7 | 95.5 | -0.1 | -0.1% |
| belfasttelegraph.co.uk | 2.1 | 2.0 | -0.1 | -3.3% |
| telegraph.co.uk | 52.7 | 52.6 | -0.1 | -0.1% |
| thenorthernecho.co.uk | 1.7 | 1.7 | 0.0 | -1.5% |
| spectator.co.uk | 2.4 | 2.3 | 0.0 | -1.1% |
| heraldscotland.com | 2.2 | 2.2 | 0.0 | -0.4% |
| edp24.co.uk | 1.2 | 1.2 | 0.0 | 1.1% |
| kentonline.co.uk | 0.9 | 0.9 | 0.0 | 2.1% |
| gbnews.uk | 0.2 | 0.3 | 0.0 | 20.4% |
| yorkshirepost.co.uk | 1.1 | 1.3 | 0.1 | 10.2% |
| lbc.co.uk | 1.0 | 1.2 | 0.2 | 18.3% |
| leicestermercury.co.uk | 1.2 | 1.6 | 0.4 | 31.1% |
| usatoday.com | 12.5 | 13.0 | 0.5 | 3.8% |
| thetimes.co.uk | 12.5 | 13.2 | 0.7 | 5.2% |
| bbc.com | 65.7 | 66.5 | 0.7 | 1.1% |
| examinerlive.co.uk | 1.2 | 2.2 | 1.0 | 81.5% |
| eonline.com | 5.7 | 6.8 | 1.0 | 18.1% |
| manchestereveningnews.co.uk | 7.2 | 8.3 | 1.2 | 16.1% |
| thesun.co.uk | 53.9 | 55.5 | 1.6 | 3.0% |
| nytimes.com | 77.8 | 79.6 | 1.9 | 2.4% |
| people.com | 16.9 | 19.4 | 2.6 | 15.1% |
| news.sky.com | 32.5 | 35.0 | 2.6 | 7.9% |
| walesonline.co.uk | 4.9 | 8.2 | 3.3 | 66.3% |
| standard.co.uk | 27.5 | 32.5 | 5.0 | 18.1% |
| finance.yahoo.com | 55.4 | 61.6 | 6.2 | 11.2% |
| hellomagazine.com | 20.3 | 26.7 | 6.4 | 31.6% |
| theguardian.com | 253.3 | 266.9 | 13.6 | 5.4% |
ECommerce domains in UK search
Thanks to Re:Signal for providing us with a copy of their eCommerce domain list. You can find their recent research here.
We’ve processed their list of domains for changes that occurred during the period of the September updates. There was a net gain in visibility overall for this list of domains. The data is raw and not checked for other influences. Total number of domains: 219
Re:Signal eCommerce domain tracker. 12th Sept - 27th Sept
| Domain | VI 12-09-2022 | VI 27-09-2022 | Abs. | Perc. |
|---|---|---|---|---|
| amazon.co.uk | 2681.00 | 3153.07 | 472.07 | 17.6% |
| ebay.co.uk | 1374.75 | 1612.64 | 237.89 | 17.3% |
| etsy.com | 726.35 | 814.22 | 87.87 | 12.1% |
| tesco.com | 84.08 | 100.53 | 16.45 | 19.6% |
| johnlewis.com | 235.09 | 250.37 | 15.28 | 6.5% |
| boots.com | 109.68 | 120.52 | 10.84 | 9.9% |
| asos.com | 123.39 | 132.90 | 9.51 | 7.7% |
| very.co.uk | 65.69 | 73.98 | 8.29 | 12.6% |
| screwfix.com | 181.48 | 189.20 | 7.71 | 4.3% |
| currys.co.uk | 138.93 | 144.03 | 5.10 | 3.7% |
| hollandandbarrett.com | 26.37 | 30.93 | 4.56 | 17.3% |
| next.co.uk | 157.29 | 161.73 | 4.44 | 2.8% |
| marksandspencer.com | 73.40 | 77.81 | 4.41 | 6.0% |
| prettylittlething.com | 25.69 | 29.21 | 3.52 | 13.7% |
| amazon.com | 231.86 | 235.34 | 3.47 | 1.5% |
| wilko.com | 49.66 | 52.98 | 3.32 | 6.7% |
| ikea.com | 102.44 | 105.43 | 2.99 | 2.9% |
| game.co.uk | 16.86 | 19.67 | 2.82 | 16.7% |
| dunelm.com | 75.40 | 78.14 | 2.75 | 3.6% |
| wickes.co.uk | 52.28 | 54.64 | 2.36 | 4.5% |
| gear4music.com | 42.26 | 44.62 | 2.36 | 5.6% |
| nike.com | 22.22 | 24.39 | 2.16 | 9.7% |
| claires.com | 3.52 | 5.55 | 2.03 | 57.5% |
| asda.com | 84.85 | 86.79 | 1.94 | 2.3% |
| newlook.com | 21.24 | 23.18 | 1.94 | 9.1% |
| hsamuel.co.uk | 32.32 | 34.07 | 1.75 | 5.4% |
| made.com | 8.93 | 10.52 | 1.59 | 17.8% |
| littlewoods.com | 5.88 | 7.35 | 1.47 | 25.0% |
| lego.com | 7.77 | 9.21 | 1.44 | 18.6% |
| alibaba.com | 10.66 | 11.95 | 1.29 | 12.1% |
| andertons.co.uk | 28.73 | 30.02 | 1.29 | 4.5% |
| prezzybox.com | 7.73 | 8.97 | 1.23 | 15.9% |
| levi.com | 1.30 | 2.46 | 1.16 | 89.1% |
| costco.co.uk | 9.34 | 10.49 | 1.15 | 12.3% |
| coop.co.uk | 6.53 | 7.68 | 1.15 | 17.5% |
| appliancesdirect.co.uk | 25.87 | 26.98 | 1.11 | 4.3% |
| clarks.co.uk | 6.72 | 7.82 | 1.11 | 16.5% |
| richersounds.com | 13.56 | 14.42 | 0.86 | 6.4% |
| gap.co.uk | 1.94 | 2.78 | 0.84 | 43.4% |
| matalan.co.uk | 36.13 | 36.96 | 0.83 | 2.3% |
| mandmdirect.com | 9.72 | 10.56 | 0.83 | 8.6% |
| thewhitecompany.com | 3.93 | 4.72 | 0.80 | 20.2% |
| allsaints.com | 2.05 | 2.79 | 0.73 | 35.7% |
| primark.com | 5.52 | 6.22 | 0.70 | 12.7% |
| theperfumeshop.com | 7.86 | 8.53 | 0.67 | 8.6% |
| thetoyshop.com | 15.65 | 16.31 | 0.66 | 4.2% |
| lakeland.co.uk | 17.75 | 18.36 | 0.61 | 3.5% |
| wiggle.co.uk | 25.86 | 26.45 | 0.58 | 2.3% |
| jdwilliams.co.uk | 2.36 | 2.94 | 0.57 | 24.3% |
| oakfurnitureland.co.uk | 6.13 | 6.68 | 0.55 | 9.0% |
| burton.co.uk | 1.62 | 2.16 | 0.53 | 32.7% |
| pmtonline.co.uk | 10.62 | 11.14 | 0.52 | 4.9% |
| superdry.com | 1.57 | 2.04 | 0.47 | 29.8% |
| zara.com | 5.23 | 5.70 | 0.46 | 8.8% |
| bestbuy.com | 13.67 | 14.10 | 0.43 | 3.1% |
| wallis.co.uk | 1.95 | 2.37 | 0.43 | 22.0% |
| buyagift.co.uk | 3.95 | 4.37 | 0.42 | 10.7% |
| mulberry.com | 0.93 | 1.32 | 0.38 | 40.9% |
| footlocker.co.uk | 3.21 | 3.59 | 0.38 | 11.9% |
| guitarguitar.co.uk | 13.43 | 13.80 | 0.37 | 2.8% |
| riverisland.com | 8.96 | 9.33 | 0.37 | 4.1% |
| majestic.co.uk | 4.44 | 4.80 | 0.36 | 8.2% |
| burberry.com | 1.40 | 1.74 | 0.34 | 24.2% |
| shoezone.com | 4.31 | 4.63 | 0.32 | 7.4% |
| paperchase.com | 3.35 | 3.66 | 0.31 | 9.3% |
| accessorize.com | 5.52 | 5.79 | 0.27 | 4.9% |
| accessorize.com | 5.52 | 5.79 | 0.27 | 4.9% |
| mamasandpapas.com | 12.79 | 13.05 | 0.26 | 2.0% |
| findmeagift.co.uk | 3.48 | 3.72 | 0.24 | 6.9% |
| tedbaker.com | 1.31 | 1.52 | 0.21 | 16.1% |
| mango.com | 2.51 | 2.72 | 0.21 | 8.3% |
| hamleys.com | 1.94 | 2.14 | 0.21 | 10.7% |
| fortnumandmason.com | 1.82 | 2.02 | 0.20 | 11.0% |
| laptopsdirect.co.uk | 19.44 | 19.64 | 0.19 | 1.0% |
| libertylondon.com | 3.06 | 3.25 | 0.19 | 6.1% |
| flyingtiger.com | 0.62 | 0.80 | 0.18 | 28.7% |
| toppstiles.co.uk | 6.19 | 6.37 | 0.18 | 2.9% |
| fatface.com | 0.54 | 0.71 | 0.17 | 32.3% |
| preloved.co.uk | 17.01 | 17.18 | 0.17 | 1.0% |
| nordstrom.com | 4.03 | 4.19 | 0.16 | 4.0% |
| moss.co.uk | 6.47 | 6.62 | 0.15 | 2.3% |
| tapi.co.uk | 1.52 | 1.67 | 0.14 | 9.4% |
| sephora.com | 0.96 | 1.09 | 0.13 | 13.5% |
| thebodyshop.com | 2.74 | 2.86 | 0.12 | 4.5% |
| moonpig.com | 9.45 | 9.57 | 0.12 | 1.2% |
| jigsaw-online.com | 0.43 | 0.55 | 0.12 | 27.2% |
| whistles.com | 0.92 | 1.03 | 0.11 | 11.6% |
| gak.co.uk | 10.12 | 10.23 | 0.10 | 1.0% |
| mintvelvet.co.uk | 0.92 | 1.02 | 0.10 | 10.7% |
| annsummers.com | 0.57 | 0.66 | 0.09 | 16.0% |
| inthestyle.com | 0.91 | 1.00 | 0.09 | 9.8% |
| habitat.co.uk | 17.57 | 17.65 | 0.08 | 0.5% |
| woolovers.com | 1.33 | 1.41 | 0.08 | 5.9% |
| harveynichols.com | 5.62 | 5.69 | 0.07 | 1.3% |
| trouva.com | 0.41 | 0.47 | 0.07 | 17.1% |
| little-mistress.com | 0.68 | 0.74 | 0.07 | 9.8% |
| jacamo.co.uk | 1.54 | 1.59 | 0.05 | 2.9% |
| ohpolly.com | 1.01 | 1.05 | 0.04 | 4.4% |
| lovehoney.co.uk | 2.58 | 2.62 | 0.04 | 1.7% |
| sofa.com | 0.64 | 0.68 | 0.04 | 6.7% |
| sweatybetty.com | 0.22 | 0.26 | 0.04 | 19.3% |
| coastfashion.com | 7.15 | 7.19 | 0.04 | 0.6% |
| matchesfashion.com | 2.04 | 2.08 | 0.04 | 1.9% |
| frenchconnection.com | 0.30 | 0.33 | 0.03 | 11.2% |
| theoutnet.com | 3.79 | 3.81 | 0.02 | 0.6% |
| hobbycraft.co.uk | 39.75 | 39.78 | 0.02 | 0.1% |
| spar.co.uk | 0.44 | 0.47 | 0.02 | 4.7% |
| evans.co.uk | 1.69 | 1.71 | 0.02 | 1.1% |
| clintonsretail.com | 0.97 | 0.98 | 0.02 | 1.8% |
| thorntons.co.uk | 0.15 | 0.17 | 0.01 | 9.7% |
| karenmillen.com | 1.06 | 1.08 | 0.01 | 1.1% |
| bathstore.com | 0.44 | 0.45 | 0.01 | 2.6% |
| mccolls.co.uk | 0.17 | 0.18 | 0.01 | 6.1% |
| sofology.co.uk | 3.17 | 3.18 | 0.01 | 0.3% |
| tofs.com | 0.35 | 0.36 | 0.01 | 2.1% |
| sportsshoes.com | 4.65 | 4.64 | 0.00 | -0.1% |
| jcpenney.com | 1.99 | 1.98 | -0.01 | -0.5% |
| safeway.co.uk | 0.23 | 0.22 | -0.02 | -7.0% |
| spacenk.com | 1.89 | 1.87 | -0.02 | -1.0% |
| homebargains.co.uk | 3.13 | 3.11 | -0.02 | -0.6% |
| skechers.com | 0.14 | 0.12 | -0.02 | -15.4% |
| mountainwarehouse.com | 3.92 | 3.89 | -0.03 | -0.8% |
| ewm.co.uk | 0.36 | 0.33 | -0.03 | -8.3% |
| bonmarche.co.uk | 0.85 | 0.80 | -0.04 | -5.1% |
| amara.com | 1.69 | 1.64 | -0.04 | -2.6% |
| whitestuff.com | 0.75 | 0.71 | -0.05 | -6.1% |
| theworks.co.uk | 20.42 | 20.36 | -0.06 | -0.3% |
| scan.co.uk | 19.61 | 19.55 | -0.06 | -0.3% |
| millets.co.uk | 5.87 | 5.79 | -0.08 | -1.4% |
| yoursclothing.co.uk | 4.91 | 4.83 | -0.08 | -1.7% |
| jackwills.com | 0.52 | 0.43 | -0.09 | -16.9% |
| cotswoldoutdoor.com | 10.30 | 10.21 | -0.09 | -0.9% |
| brandalley.co.uk | 1.67 | 1.56 | -0.11 | -6.4% |
| iwantoneofthose.com | 2.93 | 2.81 | -0.12 | -4.0% |
| lidl.co.uk | 1.93 | 1.81 | -0.12 | -6.2% |
| simplybe.co.uk | 5.93 | 5.80 | -0.13 | -2.1% |
| dreams.co.uk | 10.14 | 10.01 | -0.13 | -1.3% |
| missguided.co.uk | 6.32 | 6.19 | -0.14 | -2.1% |
| yoox.com | 1.21 | 1.08 | -0.14 | -11.2% |
| decathlon.co.uk | 48.20 | 48.05 | -0.15 | -0.3% |
| monki.com | 0.78 | 0.63 | -0.15 | -19.0% |
| usc.co.uk | 2.82 | 2.68 | -0.15 | -5.3% |
| normans.co.uk | 1.43 | 1.27 | -0.16 | -11.5% |
| qvcuk.com | 4.31 | 4.13 | -0.18 | -4.2% |
| blacks.co.uk | 7.66 | 7.47 | -0.19 | -2.4% |
| reiss.com | 0.67 | 0.45 | -0.22 | -32.3% |
| zavvi.com | 5.03 | 4.78 | -0.24 | -4.9% |
| dunelondon.com | 3.47 | 3.22 | -0.26 | -7.4% |
| nastygal.com | 10.24 | 9.96 | -0.28 | -2.7% |
| ao.com | 29.74 | 29.46 | -0.28 | -0.9% |
| booths.co.uk | 0.90 | 0.62 | -0.28 | -31.5% |
| bhphotovideo.com | 10.24 | 9.95 | -0.29 | -2.8% |
| zappos.com | 1.53 | 1.21 | -0.31 | -20.4% |
| net-a-porter.com | 2.23 | 1.92 | -0.32 | -14.1% |
| hm.com | 29.12 | 28.80 | -0.33 | -1.1% |
| poundland.co.uk | 3.72 | 3.32 | -0.40 | -10.8% |
| urbanoutfitters.com | 6.65 | 6.25 | -0.41 | -6.1% |
| secretsales.com | 1.79 | 1.38 | -0.41 | -22.9% |
| quizclothing.co.uk | 7.81 | 7.39 | -0.42 | -5.4% |
| lush.com | 3.85 | 3.41 | -0.44 | -11.5% |
| sunglasshut.com | 4.59 | 4.15 | -0.45 | -9.7% |
| nisbets.co.uk | 16.35 | 15.90 | -0.45 | -2.8% |
| monsoon.co.uk | 5.39 | 4.93 | -0.46 | -8.5% |
| boohoo.com | 65.82 | 65.35 | -0.47 | -0.7% |
| size.co.uk | 4.07 | 3.60 | -0.47 | -11.5% |
| iceland.co.uk | 7.32 | 6.83 | -0.49 | -6.7% |
| victoriaplum.com | 5.09 | 4.59 | -0.50 | -9.9% |
| farfetch.com | 12.37 | 11.83 | -0.54 | -4.3% |
| idealhome.co.uk | 9.85 | 9.29 | -0.55 | -5.6% |
| morrisons.com | 16.70 | 16.13 | -0.57 | -3.4% |
| sportsdirect.com | 71.11 | 70.52 | -0.58 | -0.8% |
| bestproducts.com | 7.73 | 7.12 | -0.61 | -7.8% |
| scs.co.uk | 4.75 | 4.12 | -0.63 | -13.3% |
| office.co.uk | 19.61 | 18.95 | -0.66 | -3.4% |
| aldi.co.uk | 9.02 | 8.35 | -0.67 | -7.4% |
| tkmaxx.com | 13.64 | 12.97 | -0.67 | -4.9% |
| schuh.co.uk | 15.88 | 15.20 | -0.68 | -4.3% |
| dorothyperkins.com | 7.17 | 6.46 | -0.70 | -9.8% |
| ocado.com | 8.15 | 7.38 | -0.77 | -9.4% |
| furniturevillage.co.uk | 10.93 | 10.10 | -0.84 | -7.6% |
| jdsports.co.uk | 19.75 | 18.90 | -0.84 | -4.3% |
| fenwick.co.uk | 4.81 | 3.92 | -0.89 | -18.4% |
| peacocks.co.uk | 4.47 | 3.58 | -0.89 | -19.9% |
| gooutdoors.co.uk | 27.14 | 26.24 | -0.90 | -3.3% |
| robertdyas.co.uk | 18.17 | 17.25 | -0.92 | -5.1% |
| jessops.com | 9.82 | 8.89 | -0.94 | -9.6% |
| ryman.co.uk | 20.17 | 19.11 | -1.06 | -5.2% |
| evanscycles.com | 15.48 | 14.37 | -1.10 | -7.1% |
| superdrug.com | 24.19 | 23.07 | -1.12 | -4.6% |
| diy.com | 133.42 | 132.28 | -1.15 | -0.9% |
| carphonewarehouse.com | 6.01 | 4.80 | -1.22 | -20.2% |
| bmstores.co.uk | 20.77 | 19.54 | -1.23 | -5.9% |
| homebase.co.uk | 19.35 | 18.09 | -1.25 | -6.5% |
| gettingpersonal.co.uk | 7.27 | 5.87 | -1.41 | -19.3% |
| uniqlo.com | 6.74 | 5.30 | -1.44 | -21.3% |
| aliexpress.com | 22.41 | 20.66 | -1.75 | -7.8% |
| harrods.com | 15.59 | 13.73 | -1.87 | -12.0% |
| halfords.com | 83.14 | 81.28 | -1.87 | -2.2% |
| lloydspharmacy.com | 17.61 | 15.57 | -2.05 | -11.6% |
| petsathome.com | 32.40 | 30.31 | -2.09 | -6.4% |
| smythstoys.com | 68.27 | 66.04 | -2.22 | -3.3% |
| notonthehighstreet.com | 44.14 | 41.74 | -2.40 | -5.4% |
| cardfactory.co.uk | 12.55 | 10.13 | -2.42 | -19.3% |
| wish.com | 6.47 | 3.94 | -2.53 | -39.1% |
| wayfair.co.uk | 149.84 | 147.30 | -2.53 | -1.7% |
| waitrose.com | 16.56 | 13.79 | -2.77 | -16.7% |
| debenhams.com | 29.55 | 26.65 | -2.90 | -9.8% |
| target.com | 15.89 | 12.98 | -2.91 | -18.3% |
| hmv.com | 21.97 | 18.93 | -3.04 | -13.8% |
| sainsburys.co.uk | 57.00 | 53.28 | -3.72 | -6.5% |
| waterstones.com | 60.86 | 55.59 | -5.27 | -8.7% |
| selfridges.com | 39.60 | 34.33 | -5.27 | -13.3% |
| zalando.co.uk | 32.68 | 27.02 | -5.66 | -17.3% |
| ebay.com | 44.89 | 38.53 | -6.36 | -14.2% |
| whsmith.co.uk | 35.18 | 28.46 | -6.72 | -19.1% |
| therange.co.uk | 131.57 | 116.13 | -15.44 | -11.7% |
| houseoffraser.co.uk | 72.24 | 55.32 | -16.92 | -23.4% |
| gumtree.com | 81.74 | 40.99 | -40.75 | -49.9% |
| argos.co.uk | 559.02 | 509.63 | -49.39 | -8.8% |
