Google announced the November Core Update on the 11th November 2024. The roll-out will take up to 2 weeks but Google has not provided any additional information. This page will update regularly with data and examples during the course of the update.
This is the fifth major update of 2024, the last being the Core Update in August 2024 where the separate “Helpful Content” updates were already part of the core ranking algorithm.
- Google’s status page for the November Core Update.
- For detail information and data on all Google updates, see the SISTRIX update tracking page.
Information from SISTRIX data
Our daily data summary can be viewed in our Google Update Radar which shows the current level of movement relative to the last 90 days. The current radar graphic is shown below.
As of the 18th of November, one week into the rollout, there has been very little change above normal levels and this can be clearly seen when looking at the peak of the August 2024 Core Update. Each day is, however, bringing a higher level of change.
Domain risers and fallers – examples in UK and US data
Examples can be found but there is little absolute movement across domains. For those following Reddit (our analysis here), there’s no major change in the domain visibility for UK or US. This doesn’t mean that the update will have no long-term effect on the domain, or any domain that looks stable during the core update.
Some clear examples can be seen in the SISTRIX data though:
In the examples shown, Visibility Index drops are seen starting on the 14th of November.
Rising domains can also be seen:
In the US data there are also examples. One of the bigger examples is luxuryhotel.world, a relatively new site run from Sweden.
A filtered list of keywords lost from top 3 positions in the Google search US shows major click potential being lost.
Other falling domains also show a similar change in trend:
More examples are shown in the table of filtered ‘fallers’ below.
This post will be updated regularly.
