The December 2024 Core Update, announced on the 12th December, follows just days after the end of the November 2024 Core Update. This is the sixth major update of 2024 and as with all Core Updates, we will be analysing data and providing helpful statistics here in this article.
- Google’s status page for the December Core Update
- For detail information and data on all Google updates, see the SISTRIX update tracking page
- Start a free trial with SISTRIX here
Google had not provided any information about which parts of the search algorithm will be improved with this core update.
SISTRIX data
The daily view on SERP updates can always be viewed in our Google Update Radar which shows the current level of movement relative to the last 90 days. The radar graphics are an indicator of SERPs changes across 1 million SERPs every day. Recent graphs for UK and US are shown below.
Data, charts and examples
Four days after the announcement, some examples of winners and losers can be seen.
Among the early winners in the US data are pinterest.com and steampowered.com which both show a change in trend starting on the 15th of December. The same change in trend can be seen at bbc.com and, surprisingly for the US data, www.nhs.uk.
In the UK data there are two ecommerce domains with the same change in trend:
Some ecommerce and informational domains can, however, been seen taking a turn in the opposite direction:
Percentage losers can sometimes give us an insight into the focus of the Google Core Update.
As in the previous examples, the first changes were seen on the 15th December.
Selected list of established domains losing significant percentage visibility
If you have a SISTRIX account, click through to explore winners and losers during this core update period.
Summary so far
- Changes are reflected in data starting on the 15th December. (UK and US)
- There are a wide range of domain types being affected
- The Core Update may take 14 days to roll out (26th Dec)
Note: twitter.com is migrating to x.com right now so this large domain move may be having an effect in areas of search where brands and VIPs are present.
Content from virginholidays.co.uk is also migrating (to virginatlantic.com) at this time.
