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We’re curious people so, every day, we analyse numerous ChatGPT responses to a wide variety of prompts. In recent weeks, we’ve noticed that ChatGPT uses web searches significantly less frequently. LLMs are known to struggle with timeliness and tend to fabricate facts (“hallucinations”). To counteract this, some models rely on […]

Since the end of last week, Google no longer supports the parameter “num=100”, which was used to request the first 100 organic hits of a search. Now, Google only offers 10 hits per request. This change was implemented without warning and impacts all providers that evaluate search results. As a […]

A huge, interesting and complex e-commerce migration has resulted in a net-loss. The change, likely to be driven by high-level changes in the company, could have advantages in the long-term but Google will take time to re-assess the new content structure.

The August 2025 Spam Update was announced on August 26, 2025, and completed on the 22nd September2025. Data, analysis, and rankings of the affected domains will be gradually added to this article.

This month, SectorWatch is bundling up warm and heading off-piste into the frosty world of winter holidays to see which brands are sleigh-ing the search rankings – and which need to give their strategy a warm-up. With the peak season approaching, we’re checking on the travel operators and destinations whose […]