Blog

SEO has changed more dramatically in 2025 than ever before. AI is shaping the daily work of marketing teams and SEOs, and it was also a key focus for SISTRIX last year. With SISTRIX for AI/Chatbots, we’ve created a product that extends the data quality of SISTRIX to these systems. […]

The SISTRIX monthly newsletter is written by digital marketing expert, Jono Alderson. With original commentary he helps us to make important digital marketing strategy decisions. “What Jono Said” is the summary of the year’s insights and a must-read for anyone involved with planning a digital marketing strategy for 2026. Sign […]

The December 2025 Core Update was announced on the 11th December 2025 with a roll-out planned for three weeks. This is the third core update of 2025. Helpful statistics and analysis will be provided below including tips and lists of affected domains across various countries.

Google AI Mode replaces ten blue links with a singular summarised response. The new currency of this system is citations – clickable sources that are at the core of the AI’s response. What do the top 100 most-cited websites tell us about how to achieve that success?

The discussion surrounding AI search usually revolves LLMs and their answer quality and platform technology. Google has impressively demonstrated its leadership in both of these areas with Gemini 3, the model now ranked number 1 on the LMArena Leaderboards . One crucial factor is often overlooked: the quality of the back-ends . No matter how powerful […]