Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.
AI overviews, chatbots and more: SISTRIX updates in the first half of 2025
New features for AI Overviews, a visibility index for chatbots, targeted analyses in generative systems and many minor improvements – SISTRIX continues to evolve with search. Here is an overview of the most important innovations from the first half of 2025.
AI Chatbot Data Study from SISTRIX – Video Presentation includes AIO data and demo
New data from a SISTRIX study will help you start to assess your strategy for AI Chatbot and AIO visibility. Entity visibility will be key in the future but, as you’ll see in the presentation below, classic search + AIO is the most important thing to focus on at the […]
Retail Grocery – New data, trackers and research in the latest Visibility Leaders report
The UK grocery landscape has evolved over the past few years, transforming from an industry dominated by weekly supermarket trips to one where consumers expect everything from emergency bread to Sunday roasts delivered to their doorstep within hours. This new resource fromm SISTRIX combines our TrendWatch, SectorWatch and Visibility Leaders […]
IndexWatch Q2 2025: UK Winners & Losers
Although Q2 seemed deceptively quiet, with no core updates until the final day of June, much more was unfolding beneath the surface. At the end of Q1, we observed a significant shift from traditional featured snippets to AI Overviews (AIOs), affecting click-through rates and, consequently, SEO traffic. This, combined with […]
Google AI Mode Launched in UK
Hema Budaraju, VP of search at Google has just announced that AI Mode is available in the UK along with an eight-page explainer and a few snippets of usage information from tests in other countries.
The Best of – SISTRIX Blog
These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.
New Data Studies
(5 articles)The Top ‘non-profit’ Domains in UK Search – EEAT and Visibility to Learn From
Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest?
Why (almost) everything you knew about Google CTR is no longer valid
After Schema.org Change: Search Results with Ratings Drop by 13%
The Page Speed Ranking Factor. What, exactly, is fast?
Popular Case Studies
(3 articles)Search Visibility – A Walk Down The Digital High Street
How HomeToGo aligned with SEO to create visibility
You have to know the past to understand the present – Case Study Patient.co.uk
Best Expert Opinion
(4 articles)An appeal for more science in SEO
SEO 2020: Google becomes your competitor
Love your website: A case for more independence
Only fools will ignore link building
Important Google announcements
(4 articles)Google Confirms that Core Web Vitals will be a Ranking Factor from May 2021
Core Web Vitals – Google’s Benchmark for Page Experience
Google Switching Fully to Mobile-First Indexing
Google introduces new link attributes: Sponsored and UGC
Latest IndexWatch Analysis
(1 articles)The Top ‘non-profit’ Domains in UK Search – EEAT and Visibility to Learn From
New Toolbox features
(5 articles)From AI to API: the New Functions in SISTRIX from the First Quarter of 2025
Successfully Combining User Intention and SERP Features
Introducing the Free Keyword Research Tool
New – The Influencer Search Engine from SISTRIX, Available Now
The Next Generation of SERP Analysis