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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

AI overviews, chatbots and more: SISTRIX updates in the first half of 2025
New features for AI Overviews, a visibility index for chatbots, targeted analyses in generative systems and many minor improvements – SISTRIX continues to evolve with search. Here is an overview of the most important innovations from the first half of 2025.
SISTRIX Content Team
06.08.2025
AI Chatbot Data Study from SISTRIX – Video Presentation includes AIO data and demo
New data from a SISTRIX study will help you start to assess your strategy for AI Chatbot and AIO visibility. Entity visibility will be key in the future but, as you’ll see in the presentation below, classic search + AIO is the most important thing to focus on at the […]
Steve Paine
04.08.2025
Retail Grocery – New data, trackers and research in the latest Visibility Leaders report
The UK grocery landscape has evolved over the past few years, transforming from an industry dominated by weekly supermarket trips to one where consumers expect everything from emergency bread to Sunday roasts delivered to their doorstep within hours. This new resource fromm SISTRIX combines our TrendWatch, SectorWatch and Visibility Leaders […]
Steve Paine
29.07.2025
IndexWatch Q2 2025: UK Winners & Losers
Although Q2 seemed deceptively quiet, with no core updates until the final day of June, much more was unfolding beneath the surface. At the end of Q1, we observed a significant shift from traditional featured snippets to AI Overviews (AIOs), affecting click-through rates and, consequently, SEO traffic. This, combined with […]
Luce Rawlings
29.07.2025
Google AI Mode Launched in UK
Hema Budaraju, VP of search at Google has just announced that AI Mode is available in the UK along with an eight-page explainer and a few snippets of usage information from tests in other countries.
Steve Paine
29.07.2025
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The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.