Backlinks and their quality play an important part for the SEO success of your website. You should regularly check to see who links to which of your pages. Of course, it isn’t possible for you to comb through the entire internet by yourself in search of all backlinks. Backlink checking tools can help you find links that are relevant to you.
Why You Should Check Your Backlinks
Backlinks contain a lot of information that is crucial for your SEO strategy. It is important to know
- which of your subpages is linked to most often.
- which anchor texts are used in the process.
- who links to you particularly often.
Many other conclusions can be drawn from this: whether you reach your target group well, whether sites with high (professional) authority link to you, or which of your subpages are particularly well received.
One of these conclusions is also whether these signals show Google that your site is relevant to your keywords. The value of your website and the traffic are significantly influenced by how good your backlink profile is.
Additionally, an in-depth analysis of your backlinks and a comparison with the competition allow you to identify your potential and take advantage of it.
How To Check Your Backlinks
Almost every SEO tool allows you to perform a backlink check. A backlink checker is of course also part of the SISTRIX offer. However, you can also check the referring URLs in the Google Search Console. The requirement for this backlink checker is that you have linked your website to the Google Search Console.
If this is the case, log in as usual and click on “Links” in the left menu. There you will find the following information:
- Top Linked Pages: These subpages of your website have the most backlinks.
- Top Referring Domains: These websites link to your website the most.
- Top Anchor Texts: Backlinks are set particularly often via this word combination.
If you click on the respective subitems in the categories, you can get further information. Thus, you can find out, for example, who links to where exactly and then click directly on the referring URLs.
You can easily export all data as a Google spreadsheet, Excel file or CSV file using the export feature in the upper right corner.
Additional Information You Can Consider in the Backlink Check
If you want to create a link profile, you may also be interested in data that goes beyond the depth of information that Google offers you for free. Then you can resort to a paid backlink checker. It offers you additional information such as:
- how well the linking pages themselves perform, i.e., how valuable a single backlink is.
- Deeplink-Ratio: how many links refer to your homepage and how many refer to subpages.
- which countries the websites come from that link to you.
- how many links you gained or lost in a given period of time.
- what the ratio of follow- and nofollow-links is.
Many tools also analyse your competition and help you find sites that would potentially link to your website as well.
Conclusion
A backlink checker allows you to assess where your website is doing well and how well your link building strategy is working. Even with free backlink checkers, you can obtain a lot of valuable information.
You can find out all the essential facts about your link profile in the Google Search Console, for example. Paid tools allow you to make even more comprehensive analyses.
