Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

AI Search: How the data shows that Google is winning – yet everything is changing

For a long time, ChatGPT was regarded as the spearhead of AI systems. As the first major product on the market – and with Google struggling to get off the ground in the early stages – it certainly deserved that title. I’ve explored why this is now changing and why […]

Johannes Beus

19.03.2026

Food and Drink – Top Performers and Trends

You may have seen the successful Visibility Leaders, SectorWatch and TrendWatch reports from our data journalism team. Over the last four years they’ve become essential reading for anyone working in the sectors that have been covered. To help you get even more from them we’ve started to build them into […]

Steve Paine

20.02.2026

Feb 2026 SERPs movements are Significant. Discover Update Rolling

Google had not announced any specific updates at the beginning of Feb but changes in the SERPs show significant movements. “This looks like a major update” says the Google Update Radar. On top of that, but not directly related to SERPs, is a Google Discover update. News Media sites will […]

Steve Paine

06.02.2026

Google vs. AI Content: The Case of Grokipedia

Google has long since abandoned its initial skepticism towards AI content. The motto is – It’s about the quality, not the creation of the content. From the Search Quality Evaluators Guidelines: “Generative AI tools may be used for high quality and low quality content creation.” This particular example will put […]

Johannes Beus

28.01.2026

IndexWatch 2025: Visibility Losers in Google UK Search

When other websites lose large amounts of footprint it can have serious impacts to business but the one advantage is that we can try and learn from mistakes we find. Using SISTRIX’s Visibility Index, we uncover and analyse the websites with the most prominent decreases in visibility on Google’s UK […]

Luce Rawlings

28.01.2026

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.