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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Apple sees first decline in traditional search queries, AI takes over

Eddy Cue, Apple’s head of services (which includes the search deal with Google), has spoken out in court about AI search as part of the competition case against Google. Apple noted a decline in traditional search queries in the Safari browser for the first time last month. He attributes this […]

Johannes Beus

08.05.2025

From AI to API: the New Functions in SISTRIX from the First Quarter of 2025

Google said goodbye to to the year 2024 with a core and a spam update – and didn’t deliver much less during the first quarter of 2025 to keep the world of search engine optimisation on its toes. We weren’t idle either! Next to bigger changes that have already been […]

SISTRIX Content Team

30.04.2025

The Top Domains and Content for CRM software in 2025

This month, SectorWatch is heading back into the world of CRMs to see whose pipeline is capturing prime positions in Google’s search results—and which ones still need a little nurturing to climb to the top. We’re looking for brands whose SEO strategy is truly connecting with both customers and search […]

Charlie Williams

24.04.2025

AIO frequency rises sharply. Featured Snippets dropping in UK.

Since introducing the AI overview (AIO) answer format, Google has experimented with various details and display options. Now, Mountain View seems to be confident about the outcome and has been rolling out AI Overviews for significantly more keywords in recent days.

Johannes Beus

26.03.2025

Google Core Update March 2025

The March 2025 Core Update, announced on the 13th March 2025, rolled out over two weeks. This was the first major update of 2025. Helpful statistics and analysis are provided below. Data has been updated during the roll-out with examples and lists of affected domains below.

Steve Paine

14.03.2025

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.