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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

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AIO frequency rises sharply. Featured Snippets dropping in UK.

Since introducing the AI ​​overview (AIO) answer format, Google has experimented with various details and display options. Now, Mountain View seems to be confident about the outcome and has been rolling out AI Overviews for significantly more keywords in recent days.

Johannes Beus

26.03.2025

Google Core Update March 2025

The March 2025 Core Update, announced on the 13th March 2025, rolled out over two weeks. This was the first major update of 2025. Helpful statistics and analysis are provided below. Data has been updated during the roll-out with examples and lists of affected domains below.

Steve Paine

14.03.2025

The Top Domains and Content for Spring Cleaning

This month, SectorWatch is dusting off the data to explore the spring cleaning market in the UK. We’re scouring the SERPs for brands with a spotless SEO strategy and shining the light on content that truly sparkles. Who’s sweeping up some top rankings? And who’s lacking the elbow polish required […]

Charlie Williams

20.02.2025

IndexWatch: SEO Losers in Google US Search 2024

Where there are SEO winners, there must also be losers. In 2024, many sites that had previously seen consistent success with driving SEO traffic and visibility saw staggering declines in Google’s U.S. search results. 

Lily Ray

06.02.2025

Women’s Fashion Domain Winners of 2024

We’ve just published our IndexWatch 2024 reports. As part of that work I’ve been looking back at some of our sector data to find the new and rising domains. In this report you’ll find a list of domains from the fashion industry. The sortable list might help you identify blueprints […]

Steve Paine

23.01.2025

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These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.