Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Changelog Q1 2026: Visibility Is Changing, and So Is SISTRIX

AI Mode can now be tracked in Prompt Monitoring, brand recognition has been significantly improved, and Onpage Projects have undergone a complete overhaul. In addition, there is a new Looker Studio Connector for customised reporting and a redesigned navigation. All SISTRIX updates from the first quarter of 2026 at a […]

SISTRIX Content Team

02.04.2026

When Brands Become News, News Sites Need to Be Ready – The KitKat Case

Kit Kat. You may have heard about the theft, and the memes running through the internet, but what happens to search traffic when that happens? Did Nestle gain? Google is quick to react and when the SERP lights up with Top Stories boxes, CTR to the brand drops and the […]

Steve Paine

01.04.2026

What AI Userbot Traffic Actually Reveals About Your Website

With the rise of AI Search, a new category of bots has emerged: AI userbots. User agents such as ChatGPT-User or Perplexity-User access a website at the exact moment an AI is compiling information for a specific user query. Within the SEO industry, these visits are increasingly being treated as […]

Johannes Beus

31.03.2026

March 2026 Core Update: Radar, Visibility Analysis and Background

The March 2026 Core Update was announced on 27th March 2026, following the brief March Spam Update. It is scheduled to take two weeks (until approx. 10th April). It comes not only in the wake of the spam update but following generally high movements in SERPs. Data, analysis, and rankings […]

Steve Paine

29.03.2026

March 2026 Spam Update: Visibility Data, Analysis, and Background

The March 2026 Spam Update was announced on 24th March 2026. It was scheduled to take a “few days” but was marked as RESOLVED just 24 hours later making it one of, if not the quickest pre-announced update ever. Data, analysis, and rankings of the affected domains will be added […]

Steve Paine

25.03.2026

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.